Oriental Direct Limited

  • Small
  • Active
  • 14 years
  • 5 employees
  • £670,515 (assets)
  • Real address
  • 2 directors
  • 2 owners
  • Regular importer
  • E-commerce
  • Rating 5.0 (5)

Field of Operation

Retail sale via mail order houses or via Internet
47910 203008 companies

Social media

Phones

Summary

Oriental Direct Ltd, based in Elland, UK, is a small, active company founded fourteen years ago in 2010. Employing five people, it holds £670,515 in assets and operates a real address in Elland. Two directors and two owners manage the business, which runs an e-commerce site and enjoys a perfect 5.0 Google rating from five reviews. The company regularly imports jewelry, precious stones, and metals, with the latest import activity recorded in November 2024.

The company’s website, OrientalDirect.co.uk, showcases a wide range of semiprecious gemstone beads, large hole gemstone beads, and other crafting supplies. It’s a comprehensive online store catering to the jewelry-making and crafting community, with categories ranging from natural freshwater pearl beads to wool felt balls and even Japanese washi paper. The site also features a trade section for bulk buyers, suggesting a dual focus on retail and wholesale customers.

Financially, Oriental Direct Ltd shows a mixed picture. While current assets increased by 6%, net assets also rose by 11% to £620,000. However, bank borrowings increased by a significant 2400%, reaching £29,000, and cash reserves decreased by 13% to £310,000. Trade debtors increased by 89%, indicating a possible expansion of credit terms. Creditors, however, decreased by 31%, suggesting better debt management. The company’s small size—meeting two of three conditions for a small company—helps it remain flexible, but the rise in bank borrowings warrants attention. With no auditor mentioned, the financial statements are unaudited.

Overall, Oriental Direct Ltd appears to be a well-established e-commerce business with a strong online presence. However, the increase in bank borrowings suggests it may be relying more on external financing to support its operations, and it's something to keep an eye on.

Registered in England/Wales under the registration number 07477689, with a registered address at HX5 9DU, England, Elland, Marshall Hall Mills, Elland Lane.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.

Owners & PSC

  • Cai Chunyu
  • 9 years
  • 3
  • 25%+
  • Cui Minghao
  • 9 years
  • 3
  • 25%+

Managers

  • Cui Minghao
  • 12 years
  • 3
Director
  • Cai Chunyu
  • 14 years
  • 3
Director

Last reports

Download the last financial report
Download the last confirmation report
* may contain a full shareholder list

Last news

  1. Confirmation statement made on 2024-12-20 with no updates
  2. Registered office address changed from Unit 5 Brookfoot Business Park Brookfoot Business Park Brookfoot Brighouse HD6 2SD England to Marshall Hall Mills Elland Lane Elland HX5 9DU on 2024-12-20
  3. Total exemption full accounts made up to 2023-12-31

Importer profile by HS codes

Last imported products

All imported products

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