Manic Merchandise Limited

Manic Merchandise Limited, based in Romford, UK, is a small, active company founded nine years ago. Employing five people and holding £188,018 in assets, it operates from a real address and is managed by a single director and owner. The company’s primary activities involve irregular importing of clothing and accessories made by knitting or crocheting (two months of activity) and exporting electrical machinery and equipment (one month). It operates in the other retail sale not in stores, stalls or markets industries.

The company’s website highlights a partnership approach to branded merchandise, encouraging customers to chat on WhatsApp. It emphasizes case studies, product ideas, and a team-oriented approach. The site also showcases brands and agencies they’ve created solutions for and features customer testimonials via Trustpilot. It seems to be an e-commerce business, focused on providing promotional merchandise solutions, rather than a purely retail operation.

Financially, Manic Merchandise Limited presents a mixed picture. Accumulated depreciation on plant and machinery increased by 41%, while additions remained flat. Bank borrowings decreased by 15%, and cash bank on hand grew significantly by 48%, indicating improved liquidity. However, current assets declined by 16% to £190,000, and net assets only grew slightly to £400. Creditors decreased by 28%, suggesting better debt management, but trade debtors saw a substantial drop of 42%. The company meets two of the three criteria for being a small company, with turnover under £10.2 million, assets under £5.1 million, and fewer than 50 employees. The accounts are unaudited and prepared under FRS 102.

Overall, Manic Merchandise Limited appears to be navigating a period of change. While cash reserves have improved, the decline in current assets and trade debtors suggests potential challenges in managing working capital. The company’s small size provides agility, but the need to maintain profitability will be key to its long-term success.

Registered in England/Wales under the registration number 09942748, with a registered address at RM7 7DS, England, Romford, 3 Olive Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.