Heartsmiths Ltd

Heartsmiths Ltd, a small, active company based in London, UK, has been crafting personalized jewelry for nine years. Founded in 2015 by a solo entrepreneur, the company employs 22 people and holds assets totaling £2,884,522. It operates a thriving e-commerce site and regularly imports jewelry, precious stones, and metals—a consistent activity spanning 63 months, with the latest shipment arriving in February 2025. The company's address is real, with only three other businesses registered at the same location. It’s managed by three directors, including Chugani Mahesh Sham, who also serves as the owner.

Heartsmith.com showcases a wide range of personalized jewelry, from photo lockets and name necklaces to sports-themed pieces and fingerprint keepsakes. The site emphasizes "straight to retail pricing," "next day delivery," and a "made in America" approach, highlighting its commitment to quality and speed. The website's focus is on creating unique, custom pieces—a key differentiator in the competitive jewelry market.

Financially, Heartsmiths Ltd presents a mixed picture. While cash reserves have grown impressively by 86% to £1,700,000, and net assets have surged by 110% to £1,900,000, other areas show concern. Trade debtors have significantly decreased by 68%, dropping to just £200,000, which could indicate issues with customer payments. Creditors, however, have also fallen by 14%, suggesting improved debt management. The company meets the criteria for a small business, with turnover under £10.2m, assets under £5.1m, and fewer than 50 employees. There is no auditor mentioned, likely due to its small size and exemption from an audit.

The substantial increase in employee numbers, from 22 to 32, is notable, suggesting expansion and increased operational activity. However, the decrease in debtors could be a cause for concern, and the company's reliance on retained earnings—a significant £1,900,000—leaves it vulnerable if sales slow. Overall, Heartsmiths Ltd appears to be growing, but it's important to monitor its cash flow and debtor management closely.

Registered in England/Wales under the registration number 09650525, with a registered address at EC1N 8BN, England, London, 25a Hatton Garden.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.