Good Story Limited

Good Story Ltd from Glasgow UK: small company, active status, founded 4 years ago, 2 employees, £90,076 assets, real address, 2 directors, 2 owners, family business, e-commerce site. Regular importer of clothing and accessories, not knitted or crocheted (3 months imported). It's a small company as it met two conditions of three: turnover less than £10.2 million, balance sheet less than £5.1 million, employees less than 50. The last reported current assets is £90,076.

The company operates a stylish e-commerce store, Good Story Store, offering a curated selection of menswear, womenswear, and lifestyle products. The website showcases a wide range of brands, from established names like Albam and Oliver Spencer to emerging labels like Wawwa and Trip. It's clear the business is focused on a modern, design-conscious customer. The site is well-designed and easy to navigate, with a strong emphasis on visual merchandising. It also has a sale section, which is a good way to clear out old stock.

Financially, Good Story Ltd presents a mixed picture. While net assets declined by a significant 55% to -£130,000, cash bank on hand increased by a whopping 180% to £7,600. Creditors decreased by 23% to £7,700, which could indicate improved debt management. However, the significant negative equity raises concerns. The company’s small size (meeting two of three criteria for small company status) allows for flexibility, but the substantial loss needs to be addressed. With no auditor mentioned, the figures are unaudited, which is common for small companies.

It seems like Good Story Ltd is navigating the challenges of a small e-commerce business. The strong brand selection and well-designed website suggest a focus on customer experience, but the negative equity highlights the need for careful financial management.

Registered in Scotland under the registration number SC672822, with a registered address at G12 9EF, Scotland, Glasgow, 38 Highburgh Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.