G Decor Ltd

G Decor Ltd from Birmingham, UK, is a small, active company founded ten years ago in 2014. Employing fourteen people and holding assets of £137,258, it operates as a solo-founded e-commerce business with a Google rating of 3.0 based on fourteen reviews. The company’s real address is registered at a trading estate, and it’s managed by a single director and owner, Singhal Gaurav. It regularly imports miscellaneous metal items, with thirty-three months of import activity recorded, and has sporadically exported these items for two months.

The company's website, G Decor Home Hardware, showcases a wide range of homewares, from cabinet hardware and glassware to candles and gifts. It emphasizes handcrafted perfection, sustainable practices, and empowering skilled artisans—a clear attempt to appeal to consumers seeking quality and ethical sourcing. The site’s design is clean and user-friendly, with detailed product descriptions and high-quality images. It’s clear they’re aiming for a premium feel, despite the accessible price points.

Financially, G Decor Ltd presents a mixed picture. Current assets have fallen by 29%, dropping to £140,000, while net assets have plummeted 43%, settling at £100,000. Bank borrowings have decreased by 29%, reaching £27,000, and cash reserves have fallen by 37%, standing at £84,000. Trade debtors have increased significantly by 93%, reaching £26,000, suggesting possible delays in customer payments. The company’s small size (meeting two of three conditions for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for flexibility, but the sharp decline in equity is concerning. The lack of an auditor mentioned (likely exempt as a small company) means the figures are unaudited.

The company’s increased reliance on debtors could indicate a strategy to boost sales, but it also presents a risk. While the website appears well-managed and the products are attractively presented, the financial data suggests G Decor Ltd is facing some financial pressures—it’s a bit worrying, really.

Registered in England/Wales under the registration number 09362409, with a registered address at B6 4BS, England, Birmingham, West Midlands, Unit 4 Motorway Trading Estate, Mill Street, Aston.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.