Dexter Rings Ltd

Dexter Rings Ltd, based in Bromley, UK, is a small, active company established fifteen years ago. With nine employees and £436,065 in assets, it operates from a virtual address – a point of note as sixty-three companies share the same location. The business is led by one director and owner, Wright Simon Alfred. Dexter Rings specializes in the manufacture of jewellery and related articles, and while dormant, it’s a key player in the import and export of jewelry, precious stones, and metals. It imports these items irregularly, with just one month of activity recorded in January 2025, but exports regularly, with eleven months of activity ending in January 2025.

The company’s website, Signet Rings, showcases a wide range of bespoke signet rings, crests, and monograms, catering to a niche market of customers seeking personalized jewelry. The site highlights the company’s long history – dating back to 1969 – and emphasizes the art of deep engraving, a tradition passed down through generations. Dexter Rings even offers services like desk seal production and cufflink engraving, expanding its offerings beyond rings. The website is well-organized, with clear product categories and detailed descriptions, and it features customer testimonials and examples of past work. It’s clear the company is focused on quality and craftsmanship, appealing to customers seeking a unique and meaningful piece of jewelry.

Financially, Dexter Rings Ltd presents a mixed picture. Current assets have fallen by 18% to £440,000, and net assets have decreased by 24% to £300,000. Bank cash has also declined by 27% to £200,000. While creditors remain relatively stable, trade debtors have decreased by 14%, suggesting improved payment collection. The company’s small size—meeting two of three conditions for a small company—allows for flexibility, but the decline in equity is concerning. The lack of an auditor mentioned (likely exempt as a small company) means the figures are unaudited.

The company’s decline in equity and cash reserves suggests it’s burning through money, although it’s difficult to say for sure without more information. It’s possible the company is investing in new equipment or marketing, or it could be facing increased competition. The fact that the company is dormant, however, raises questions about its long-term viability. Despite this, the company's focus on bespoke, high-quality products and its long-standing reputation in the industry suggest it has the potential to turn things around.

Registered in England/Wales under the registration number 07172220, with a registered address at BR2 9EJ, England, Bromley, Kent, 131 Hayes Lane, Hayes.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.