Berry Red Limited

Berry Red Ltd from Hereford UK: a small company with an active status, was founded eleven years ago and employs six people. It holds £134,707 in assets and operates from a virtual address, with two directors and two owners. The company is a regular importer of jewelry, precious stones, and metals, with three months of import activity recorded.

Berry Red London’s website boldly proclaims “Joyful Vibes” and showcases a wide range of accessories, including earrings, necklaces, bracelets, and sunglasses. The site caters to a global audience, offering currency options and shipping to numerous countries. It’s clear that the company is focused on fashion-forward pieces, with collections like “Love Sweetheart” and “Holiday Vibes” prominently displayed. The site also offers bundles and sets, alongside gift cards and a sale section. It’s a modern e-commerce operation, offering Klarna and Clearpay payment options and emphasizing customer support.

Financially, Berry Red Ltd’s report reveals a mixed picture. Current assets have fallen by 17%, dropping to £130,000, while net assets have plummeted 83%, settling at just £2,900. Bank borrowings have surged by 150%, reaching £11,000, and cash reserves have fallen 54%, to £6,200. However, creditors have decreased by 8.5%, and other creditors have increased by 390%, suggesting some changes in payment terms. The company’s small size—meeting two of three criteria for being considered small—allows for agility, but the sharp decline in equity is concerning. The company is exempt from an audit, so the numbers are unaudited.

The significant drop in equity and the increase in bank borrowings suggest that Berry Red Ltd may be burning through cash, although it’s difficult to say for sure without more information. It's possible that the company is investing in growth, but the decrease in cash reserves is a warning sign. The increase in other creditors could be due to a number of factors, such as increased supplier costs or a change in payment terms.

Registered in England/Wales under the registration number 08926763, with a registered address at HR4 0LA, England, Hereford, St Ethelbert House, Ryelands Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.