Trutrak Limited

Trutrak Ltd, based in Ipswich, UK, is a small, active company founded six years ago in 2019. With ten employees and £241,283 in assets, it’s a modest operation with a real address and two directors and owners. Boasting a stellar 5.0 Google rating from 77 reviews, Trutrak is a regular importer of electrical machinery and equipment, with 18 months of import activity recorded.

The company operates in the data processing, hosting, and related activities industries, and its website showcases a range of GPS tracker solutions. It sells trackers directly to consumers via its online store, with products ranging from basic PAYG trackers to more advanced models with features like stolen vehicle notifiers and weatherproof cases. The website also highlights a focus on customer service, with a dedicated support team and a blog offering advice on tracker usage and safety.

Financially, Trutrak Ltd presents a mixed picture. Current assets have decreased by 13% to £240,000, while net assets have plummeted 110% to -£79,000—a significant reversal. Bank borrowings have decreased by 2.8%, and cash reserves have fallen 29% to £74,000. Creditors have decreased by 54%, suggesting improved debt management. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it remain nimble, but the sharp equity drop raises concerns. No auditor is mentioned, likely due to exemption as a small company.

In short, Trutrak Ltd is facing challenges, despite its strong online presence and positive customer reviews. The company's success hinges on maintaining its reputation for quality and service while navigating these financial pressures.

Registered in England/Wales under the registration number 11767779, with a registered address at IP1 5LT, United Kingdom, Ipswich, Suffolk, Unit 7, Dencora House, 34 Whitehouse Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.