Superfrock Limited

Superfrock Ltd from London UK: a small, active company founded 22 years ago, employs six people, and holds £144,830 in assets. Operating from a virtual address, it’s managed by three directors and two owners, and runs an e-commerce site. The company regularly imports toys, games, and sports equipment, with its last import operation occurring five months ago.

Superfrock’s website, Superdoll, showcases a curated collection of dressed dolls, studio pieces, and miscellaneous goods, catering to a global audience with options for shipping to various countries. The site’s design is clean and modern, emphasizing high-quality photography and a user-friendly shopping experience. It also features a subscription option for emails and strong social media presence on Facebook and Instagram. The website clearly indicates payment options including American Express, Apple Pay, Diners Club, Discover, Google Pay, Maestro, Mastercard, PayPal, Shop Pay, Union Pay, and Visa.

Financially, Superfrock Ltd presents a mixed picture. While current assets increased by 31% to £140,000, net assets actually dropped by 350% to just £780. Bank borrowings remained stable at £5,000, but cash reserves plummeted 76% to just £2,000. Creditors increased significantly by 60% to £100,000, and trade debtors jumped 44% to £140,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it remain nimble, but the sharp decline in equity is concerning. The lack of an auditor mentioned (likely exempt as a small company) means the figures are unaudited.

The company's financial data suggests it's burning through cash. While sales appear to be growing, it’s struggling to manage its debts and maintain a healthy cash reserve. The increase in creditors suggests it may be relying on credit to keep operations running, which isn’t sustainable long-term. It’s possible that the company is reinvesting heavily in its e-commerce platform or expanding its product line, but the lack of profitability is a red flag.

Registered in England/Wales under the registration number 04747164, with a registered address at WC1N 3AX, England, London, Crown House, 27 Old Gloucester Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.