Sport Factory Ltd

Sport Factory Ltd, based in Swindon, UK, is a small, active company founded eleven years ago. With six employees and £453,275 in assets, it operates from a real address and is overseen by two directors, though no owners are officially listed. The company regularly imports footwear and related items—twenty-seven months worth—with the last import occurring in October 2023. Export activity is much less frequent, with just one month of footwear exports recorded back in June 2021.

Sport Factory’s website reveals a more expansive business model than simple retail. It positions itself as an "omnichannel solution" for brands seeking to expand into global markets. The company offers services ranging from distribution and digital marketing to legal and operational support, targeting brands looking to enter key markets. It even manages e-commerce solutions, warehousing, and customer service—a comprehensive suite of services. The website highlights partnerships with brands like Oofos, Feetures, and Cotopaxi, managing their sales, marketing, and distribution across international markets. It’s clear that Sport Factory isn's just selling shoes; it’s helping other companies sell them globally.

Financially, Sport Factory Ltd presents a mixed picture. Current assets have plummeted by a significant 51%, dropping to £450,000, while net assets have experienced an even more dramatic decline, falling 170% to -£150,000. Bank borrowings have remained stable, but cash reserves have also decreased. Creditors have reduced, which is a positive sign, but the sharp drop in equity raises concerns. The company’s small size—meeting two of three conditions for being classified as small—allows for agility, but the financial trends suggest potential challenges. No auditor is mentioned, which is typical for a small, exempt company.

The company’s focus on international brand support and its diverse service offerings suggest a strategic direction. However, the recent financial performance indicates that Sport Factory Ltd is facing headwinds, and it’s unclear if the brand partnerships can offset the decline in equity.

Registered in England/Wales under the registration number 08998896, with a registered address at SN3 3JW, United Kingdom, Swindon, Unit 22 Ergo Business Park, Kelvin Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.