Rugged Earth Ltd

Rugged Earth Ltd, based in Lutterworth, UK, is a small, active company founded fifteen years ago in 2009. Employing thirteen people and holding £427,361 in assets, it operates from a virtual address – a detail worth noting as sixty companies are registered at the same location. With a single director and owner, Aspinwall Mark Crathorne, the company focuses on importing and occasionally exporting electrical machinery and equipment. It’s a regular importer (three months of activity, latest in May 2024) and an irregular exporter (one month, latest in January 2023).

The company’s website showcases a specialized service: providing equipment and expertise for broadcast analysis, particularly in sports virtual reality. Rugged Earth supplies EVS equipment, including XTVIA servers, and offers services like Piero VR Systems, Viz Libero, and tOG analysis tools – all geared towards high-pressure live broadcasts. The site emphasizes experience and expertise, highlighting a team of skilled operators and a focus on quality equipment and service. It’s clear that the business isn’s a standard ecommerce store, but rather a provider of specialized broadcast solutions.

Financially, Rugged Earth Ltd shows a mixed picture. Current assets have decreased by 26% to £430,000, while net assets have fallen 12% to £800,000. Bank borrowings have surged 60%, reaching £27,000, and cash reserves have improved dramatically, increasing 390% to £30,000. Trade debtors have decreased by 32%, suggesting improved collections. The company meets the criteria for a small company, with turnover under £10.2 million, assets under £5.1 million, and fewer than 50 employees. The unaudited accounts, exempt due to its small size, don’t mention an auditor.

Overall, Rugged Earth Ltd appears to be navigating a period of change. While asset values have decreased, the company’s improved cash position and reduced debt suggest a more stable financial footing. The specialized nature of its services and the experienced team it employs indicate a business with potential, though the virtual address is something to keep an eye on.

Registered in England/Wales under the registration number 07003543, with a registered address at LE17 4BW, England, Lutterworth, 6 The Terrace, Rugby Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.