React Fitness Ltd

React Fitness Ltd, a small company based in London, UK, has been active for twelve years. Founded in 2012, it employs just two people and holds £306,143 in assets. A family business with three directors and two owners, React Fitness Ltd regularly imports toys, games, and sports equipment—a trend spanning twenty-one months, with the most recent import occurring in March 2025. The company operates in the retail sale of sports goods, fishing gear, camping goods, boats and bicycles industries.

React Fitness’s website showcases its core business: the design and sale of “Booty Builder” machines—specialized equipment for lower body workouts. The site emphasizes a “Training Zone” concept, offering a range of machines designed to transform gyms and engage members. The company also distributes products from other brands, including Hydrow and Styku. It seems like they're really focused on the fitness industry, and their website is very professional.

Financially, React Fitness Ltd presents a mixed picture. While cash reserves increased dramatically by 61,000%, reaching £67,000, other key metrics show concerning trends. Creditors have risen by 94%, reaching £220,000, and net assets have plummeted by 250%, settling at £70,000. Trade debtors have also increased significantly, by 290%, reaching £200,000. The company’s small size—meeting two of three criteria for a small company—allows for flexibility, but the decrease in equity raises questions about its long-term financial health. The accounts are unaudited, and no auditor is mentioned, which is typical for a small company.

It’s clear that React Fitness Ltd is experiencing a period of rapid change. The increased debt and decreased equity suggest that the company may be burning through cash, possibly fueled by investment in its product line or marketing efforts. Whether this is a temporary blip or a more fundamental challenge remains to be seen.

Registered in England/Wales under the registration number 08270145, with a registered address at N3 2LJ, London, 342 Brooks Green, Regents Park Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.