Plainandsimple Ltd

Plainandsimple Ltd is a small, active company based in London, UK, founded five years ago in 2019. With a single employee and £118,884 in assets, it operates from a virtual address—a detail noted by the registration of 834 other companies at the same location. The company is led by one director and owner, who also serves as the solo founder, and runs an e-commerce site. It regularly imports clothing and accessories made by knitting or crocheting, with five months of import activity recorded as of December 2023.

The company’s website, Plainandsimple, focuses on premium quality everyday clothing that’s designed to be recycled or composted. It offers a range of organic t-shirts, sweatshirts, and joggers for both men and women, emphasizing ethical factories, lifetime guarantees, and total transparency. The site also features a "Made to be Remade" section, highlighting its commitment to sustainability and circularity. The company's website also offers a wide range of currencies.

Financially, Plainandsimple Ltd presents a mixed picture. While current assets increased by 300% to £120,000, net assets plunged 51% to -£450,000—a significant decline. Bank borrowings disappeared entirely, dropping 100% to zero, and cash reserves fell 25% to £4,400. Creditors, however, increased by 130% to £550,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it stay nimble, but the sharp equity drop is concerning. No auditor is mentioned, likely due to its status as a small company, meaning the figures are unaudited.

The company’s focus on sustainable clothing and its commitment to ethical practices are commendable. However, the financial data suggests that Plainandsimple Ltd is facing challenges, and it’s unclear whether its current trajectory is sustainable long term.

Registered in England/Wales under the registration number 12182168, with a registered address at WC2B 5AH, United Kingdom, London, 16 Great Queen Street, Covent Garden.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.