Hidden Botanics Ltd

Hidden Botanics Ltd, based in Norwich, UK, is a small, active company founded four years ago. Employing twenty-two people, it holds £198,510 in assets and operates from a real address. With one director and owner, the company is a regular exporter of live trees, plants, bulbs, roots, and flowers (three months of exports), but an irregular importer of special woven and decorative fabrics (one month of imports).

The company’s website, Hidden Botanics Weddings, showcases a range of dried wedding flowers and accessories. It emphasizes handmade products, sustainability, and a "Happy Bride Guarantee," targeting couples seeking unique and eco-friendly floral arrangements. The site highlights bespoke orders and a gallery of real brides, suggesting a focus on personalized service and visual appeal. The business appears to be primarily e-commerce, with no physical store mentioned.

Financially, Hidden Botanics Ltd shows some concerning trends. Cash bank on hand dropped by 21%, falling to £86,000, while creditors surged by 140%, reaching £130,000. This suggests the company is relying more on borrowed funds. Trade debtors also increased significantly, by 180%, indicating a potential issue with customer payments. However, retained earnings saw a dramatic decrease of 96%, falling to just £4,700, which is a big concern. The company meets the criteria for being a small business, with turnover under £10.2 million, assets under £5.1 million, and fewer than 50 employees. There’s no auditor mentioned, so the accounts are unaudited.

It’s clear Hidden Botanics Ltd is experiencing some financial pressure, despite its strong branding and focus on a niche market. Whether this is a temporary setback or a more fundamental challenge remains to be seen, but the company will need to address these trends to ensure its long-term viability.

Registered in England/Wales under the registration number 12628951, with a registered address at NR5 8PF, England, Norwich, 9 Guardian Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.