Fitizen Ltd

Fitizen Ltd, based in Newbury, UK, is a small, active company founded nine years ago in 2015. With a single employee and £143,068 in assets, it operates from a virtual address, a detail highlighted by the presence of 296 other companies registered at the same location. The company is led by a solo founder who also serves as director and owner, and it runs an e-commerce site. Fitizen Ltd regularly imports clothing and accessories, excluding knitted or crocheted items, with 39 months of import activity recorded, the last in January 2025. The company’s activities fall under the manufacture of other wearing apparel and accessories n.e.c. industries.

The Fitizen website showcases a range of men’s and women’s clothing, emphasizing a "muscle fit" design. The site offers a wide variety of products, from jeans and shirts to hoodies and shorts, with a focus on stretch fabrics and a modern aesthetic. Currency options are extensive, catering to a global customer base, and the site’s design is clean and user-friendly. The site also features a blog with style guides and product information.

Financially, Fitizen Ltd presents a mixed picture. While current assets remain stable at £140,000, net assets have significantly declined to -£23,000, a considerable shift. Bank overdrafts are steady at £35,000, and cash reserves have fallen sharply to £7,600. Creditors have increased by 30% to £160,000, and other creditors have increased by 61% to £48,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for agility, but the negative equity is concerning. The company’s unaudited status, as a small company, means these figures are self-reported.

The company’s consistent import activity suggests a reliable supply chain, but the financial strain indicates a need for careful management. It’s possible that increased marketing efforts or inventory expansion contributed to the negative equity, but further investigation would be needed to confirm this.

Registered in England/Wales under the registration number 09616520, with a registered address at RG14 1QL, England, Newbury, Berkshire, 2 Old Bath Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.