Complete Strength Limited

Complete Strength Ltd, based in Ashford, UK, is a small, active company founded five years ago. With a single employee and £189,000 in assets, it operates as a solo-founded e-commerce business. The company is registered at a real address and managed by one director and owner. It’s an irregular importer, primarily dealing in toys, games, and sports equipment, with just two months of import activity recorded as of March 2022.

The company’s website, completestrength.co.uk, focuses on workout supplements. It offers a range of products, including protein, pre-workout formulas, amino acids, hydration solutions, and creatine, catering to athletes and fitness enthusiasts. The site features product descriptions, customer reviews, and a blog section with fitness-related content. It’s clear they’re aiming for a premium brand image, with free UK delivery on orders over £30 and a focus on quality ingredients.

Financially, Complete Strength Ltd presents a mixed picture. Cash bank on hand has significantly decreased by 47%, dropping to £34,000, while bank borrowings have also fallen by 12%, settling at £35,000. Creditors have seen a dramatic reduction of 65%, falling to £55,000, which could indicate improved debt management. However, net assets have also declined by 51%, now at -£68,000, and net current assets and liabilities are at -£33,000. While the company meets the criteria to be considered small (turnover under £10.2m, assets under £5.1m, and fewer than 50 employees), the decrease in equity is concerning. No auditor is mentioned, which is expected for a small, exempt company.

It seems Complete Strength Ltd is navigating a challenging financial period, despite a seemingly active e-commerce presence. The focus on premium supplements and a strong online brand may help sustain the business, but addressing the declining equity will be crucial for long-term stability.

Registered in England/Wales under the registration number 12047272, with a registered address at TN23 1EL, United Kingdom, Ashford, Kent, Unit 10-12 Ashford Works.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.