Artificial Grass Direct Ltd.

Artificial Grass Direct Ltd from Buxton, UK, is a small, active company founded thirteen years ago. Employing twenty-two people and holding £221,130 in assets, it operates as an e-commerce site selling artificial turf, boasting a perfect 5.0 Google rating from twenty-eight reviews. The company is a somewhat irregular importer of carpets and textile floor coverings, with just two months of import activity recorded as of December 2021. It’s run by one director, though no owners are officially listed.

The company’s website, Artificial Grass Direct, is a comprehensive online store for all things artificial turf. It offers a wide range of products, from budget-friendly options to luxury grasses, along with accessories like underlay, cleaning supplies, and edging. The site emphasizes fast national delivery, a low-price promise, and easy installation, with a dedicated section for DIY project planning. It even offers free samples and a clearance section with up to 60% off. The site also includes a blog with helpful articles on artificial grass repair, installation, and maintenance.

Financially, Artificial Grass Direct Ltd’s recent report reveals some concerning trends. While cash reserves increased by a substantial 140% to £140,000, net assets declined by a significant 5.2% to -£240,000. Bank borrowings decreased by 29% to £60,000, and current assets fell by 12% to £220,000. Trade debtors decreased by 52%, which could indicate improved collection practices, but also potentially reduced sales. The company’s small size (meeting two of three conditions for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for agility, but the decline in equity suggests financial pressure. The report was unaudited, and no auditor is mentioned, likely due to the company's small size.

The company's irregular import activity and the mixed financial signals raise questions about its long-term sustainability. While the strong online presence and positive customer reviews are encouraging, Artificial Grass Direct Ltd will need to address its declining equity and manage its finances carefully to ensure continued success.

Registered in England/Wales under the registration number 07872079, with a registered address at SK17 8BJ, Buxton, Derbyshire, 16 Hallsteads, Dove Holes.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.