Import/export HS code 950710: Fishing rods
Rods used for fishing
Why this is important if you are looking for potential customers in the UK:
- It helps you understand the market size for your product in the UK.
- It provides you with a list of potential leads who have bought similar products.
* UK only, last 24 months analysed
Imports by country
What this shows: Import market volume by exporter country into the UK.
Top 5 values
| Country | £ |
|---|---|
| China | 18,484,435 |
| Belgium | 4,756,279 |
| Netherlands | 4,742,481 |
| France | 2,787,137 |
| South Korea | 1,630,282 |
Countries rank shift: first 12 months vs second 12 months
What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 8,600,185 | 9,884,250 | +1,284,065 |
| Belgium | 1,256,691 | 3,499,588 | +2,242,897 |
| Netherlands | 3,468,486 | 1,273,995 | -2,194,491 |
| France | 1,350,756 | 1,436,381 | +85,625 |
| South Korea | 1,035,790 | 594,492 | -441,298 |
| United States | 773,657 | 792,275 | +18,618 |
| Italy | 482,973 | 417,605 | -65,368 |
| Sweden | 384,654 | 402,997 | +18,343 |
| Poland | 216,061 | 435,656 | +219,595 |
| China, Hong Kong Special Administrative Region | 313,350 | 293,965 | -19,385 |
Imports by country of origin
What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.
Top 5 values
| Origin | £ |
|---|---|
| China | 30,927,981 |
| Romania | 2,635,894 |
| South Korea | 1,947,396 |
| United States | 1,234,098 |
| Italy | 689,968 |
Country of origin rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 14,065,664 | 16,862,317 | +2,796,653 |
| Romania | 1,769,980 | 865,914 | -904,066 |
| South Korea | 1,098,848 | 848,548 | -250,300 |
| United States | 564,293 | 669,805 | +105,512 |
| Italy | 412,063 | 277,905 | -134,158 |
| Viet Nam | 85,623 | 164,031 | +78,408 |
| United Kingdom | 214,495 | 22,146 | -192,349 |
| Japan | 91,110 | 142,512 | +51,402 |
| Taiwan | 94,052 | 48,314 | -45,738 |
| Hungary | 104,238 | 19,371 | -84,867 |
Importers across UK regions
What this shows: Number of importing companies by UK ITL2 region.
Top 5 values
| UK region | Companies |
|---|---|
| Devon | 8 |
| Berkshire, Buckinghamshire and Oxfordshire | 7 |
| Essex | 7 |
| Derbyshire and Nottinghamshire | 6 |
| Herefordshire, Worcestershire and Warwickshire | 5 |
UK regions rank shift: first 12 months vs second 12 months
What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.
Top 10 values
| UK region | First 12m | Second 12m | Delta |
|---|---|---|---|
| Devon | 5 | 6 | +1 |
| Berkshire, Buckinghamshire and Oxfordshire | 5 | 6 | +1 |
| Essex | 6 | 6 | +0 |
| Derbyshire and Nottinghamshire | 3 | 6 | +3 |
| Herefordshire, Worcestershire and Warwickshire | 3 | 4 | +1 |
| Inner London - East | 4 | 4 | +0 |
| Northumberland, Durham and Tyne & Wear | 5 | 3 | -2 |
| Cornwall and Isles of Scilly | 3 | 2 | -1 |
| Greater Manchester | 3 | 4 | +1 |
| Inner London - West | 4 | 2 | -2 |
Import volume by transport
What this shows: Import value by transport mode used to bring goods into the UK.
Top 5 values
| Transport | £ |
|---|---|
| Sea transport (not vehicle on ferry) | 18,791,849 |
| Roll on Roll off (RORO) | 13,454,005 |
| Air transport | 6,137,889 |
| Other | 392,048 |
| Road transport | 4,605 |
Transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Sea transport (not vehicle on ferry) | 8,477,141 | 10,314,708 | +1,837,567 |
| Roll on Roll off (RORO) | 6,760,211 | 6,693,794 | -66,417 |
| Air transport | 3,248,275 | 2,889,614 | -358,661 |
| Other | 203,679 | 188,369 | -15,310 |
| Road transport | 2,710 | 1,895 | -815 |
Import volume by port
What this shows: Import value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Felixstowe | 11,274,960 |
| London | 7,118,300 |
| Southampton | 2,227,831 |
| London Heathrow Airport | 1,960,977 |
| London Gateway Port | 1,820,170 |
Port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Felixstowe | 5,422,150 | 5,852,810 | +430,660 |
| London | 3,461,908 | 3,656,392 | +194,484 |
| Southampton | 1,240,515 | 987,316 | -253,199 |
| London Heathrow Airport | 1,139,904 | 821,073 | -318,831 |
| London Gateway Port | 419,779 | 1,400,391 | +980,612 |
| Eurotunnel | 700,401 | 774,919 | +74,518 |
| East Midlands Airport | 661,277 | 698,270 | +36,993 |
| Grangemouth Docks | 496,519 | 860,889 | +364,370 |
| Dover | 617,697 | 574,552 | -43,145 |
| Immingham Docks | 483,001 | 692,110 | +209,109 |
Importer companies by SIC division
What this shows: Industry breakdown (SIC divisions) of importing companies.
Top 5 values
| SIC | Companies |
|---|---|
| Retail trade, except of motor vehicles and motorcycles | 50 |
| Wholesale trade, except of motor vehicles and motorcycles | 31 |
| Other manufacturing | 12 |
| Office administrative, office support and other business support activities | 3 |
| Accommodation | 2 |
Importer companies over time
What this shows: Monthly count of unique importing companies.
Latest 5
| Month | Companies |
|---|---|
| 2026-01 | 31 |
| 2025-11 | 32 |
| 2025-10 | 30 |
| 2025-09 | 29 |
| 2025-08 | 32 |
Top importers
What this shows: Companies with the highest number of months traded for this HS code.
| Company | Months traded |
|---|---|
| PURE FISHING (UK) LTD. | 120 |
| DAIWA SPORTS LIMITED | 119 |
| PRESTON INNOVATIONS LIMITED | 118 |
| H YOUNG (OPERATIONS) LIMITED | 114 |
| DRENNAN INTERNATIONAL LIMITED | 101 |
| SONIK SPORTS LIMITED | 95 |
| FARLOWS LIMITED | 78 |
| YYS INTERNATIONAL (UK) LIMITED | 77 |
| KEVIN NASH GROUP LIMITED | 70 |
| GUIDE FLYFISHING LIMITED | 65 |
Importer company size by revenue band
What this shows: Distribution of importers across company revenue bands.
Top 5 values
| Revenue | Companies |
|---|---|
| 1m-15m | 44 |
| 0-1m | 36 |
| 54m+ | 15 |
| 15m-54m | 12 |
| Other | 8 |
Import seasonality
What this shows: Average monthly import pattern from historical data.
Exports by country
What this shows: Export market volume by destination country from the UK.
Top 5 values
| Country | £ |
|---|---|
| Netherlands | 2,692,350 |
| United States | 972,197 |
| Germany | 735,485 |
| Ireland | 618,701 |
| Czechia | 617,521 |
Export countries rank shift: first 12 months vs second 12 months
What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Netherlands | 1,376,662 | 1,315,688 | -60,974 |
| United States | 468,158 | 504,039 | +35,881 |
| Germany | 456,104 | 279,381 | -176,723 |
| Ireland | 344,282 | 274,419 | -69,863 |
| Czechia | 303,605 | 313,916 | +10,311 |
| Italy | 137,710 | 409,898 | +272,188 |
| Poland | 139,215 | 297,542 | +158,327 |
| France | 247,964 | 184,826 | -63,138 |
| Australia | 15,305 | 311,673 | +296,368 |
| Romania | 126,711 | 153,626 | +26,915 |
Exports by country of origin
What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.
Top 5 values
| Origin | £ |
|---|---|
| China | 157,967 |
| South Korea | 1,119 |
| Taiwan | 728 |
| Ireland | 208 |
Export origin countries rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 69,095 | 88,872 | +19,777 |
| South Korea | 710 | 409 | -301 |
| Taiwan | 0 | 728 | +728 |
| Ireland | 208 | 0 | -208 |
Export volume by transport
What this shows: Export value by transport mode used to ship goods from the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 4,946,197 |
| Air transport | 3,612,833 |
| Sea transport (not vehicle on ferry) | 257,317 |
| Other | 173,123 |
| Road transport | 169,106 |
Export transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 2,385,531 | 2,560,666 | +175,135 |
| Air transport | 1,537,788 | 2,075,045 | +537,257 |
| Sea transport (not vehicle on ferry) | 205,879 | 51,438 | -154,441 |
| Other | 76,815 | 96,308 | +19,493 |
| Road transport | 66,279 | 102,827 | +36,548 |
Export volume by port
What this shows: Export value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Dover | 1,865,815 |
| East Midlands Airport | 1,644,723 |
| ZLC | 1,201,022 |
| Dover / Eurotunnel | 1,113,154 |
| Felixstowe | 874,128 |
Export port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Dover | 832,983 | 1,032,832 | +199,849 |
| East Midlands Airport | 772,588 | 872,135 | +99,547 |
| ZLC | 552,759 | 648,263 | +95,504 |
| Dover / Eurotunnel | 566,812 | 546,342 | -20,470 |
| Felixstowe | 481,994 | 392,134 | -89,860 |
| Immingham Docks | 516,670 | 356,434 | -160,236 |
| London Heathrow Airport | 49,903 | 389,790 | +339,887 |
| London Stansted Airport | 141,766 | 114,648 | -27,118 |
| Hull | 33,076 | 209,375 | +176,299 |
| Newcastle Airport | 63,475 | 141,086 | +77,611 |
Quick facts
HS code: 950710
Coverage: United Kingdom, most metrics for the last 24 months
Description: Rods used for fishing