Import/export HS code 950710: Fishing rods
Rods used for fishing
Why this is important if you are looking for potential customers in the UK:
- It helps you understand the market size for your product in the UK.
- It provides you with a list of potential leads who have bought similar products.
* UK only, last 24 months analysed
Imports by country
What this shows: Import market volume by exporter country into the UK.
Top 5 values
| Country | £ |
|---|---|
| China | 18,001,796 |
| Netherlands | 4,915,592 |
| Belgium | 4,472,226 |
| France | 2,715,875 |
| United States | 1,608,929 |
Countries rank shift: first 12 months vs second 12 months
What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 7,604,662 | 10,397,134 | +2,792,472 |
| Netherlands | 3,431,708 | 1,483,884 | -1,947,824 |
| Belgium | 1,345,879 | 3,126,347 | +1,780,468 |
| France | 1,378,041 | 1,337,834 | -40,207 |
| United States | 865,599 | 743,330 | -122,269 |
| South Korea | 883,297 | 711,314 | -171,983 |
| Italy | 484,230 | 419,376 | -64,854 |
| Sweden | 240,250 | 540,236 | +299,986 |
| China, Hong Kong Special Administrative Region | 330,469 | 287,575 | -42,894 |
| Poland | 236,367 | 373,729 | +137,362 |
Imports by country of origin
What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.
Top 5 values
| Origin | £ |
|---|---|
| China | 30,214,637 |
| Romania | 2,723,748 |
| South Korea | 1,818,727 |
| United States | 1,252,093 |
| Italy | 671,839 |
Country of origin rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 13,263,845 | 16,950,792 | +3,686,947 |
| Romania | 1,705,710 | 1,018,038 | -687,672 |
| South Korea | 793,131 | 1,025,596 | +232,465 |
| United States | 629,456 | 622,637 | -6,819 |
| Italy | 390,347 | 281,492 | -108,855 |
| United Kingdom | 261,290 | 21,183 | -240,107 |
| Japan | 101,461 | 133,507 | +32,046 |
| Viet Nam | 45,838 | 117,269 | +71,431 |
| Taiwan | 85,568 | 57,226 | -28,342 |
| Hungary | 104,238 | 19,371 | -84,867 |
Importers across UK regions
What this shows: Number of importing companies by UK ITL2 region.
Top 5 values
| UK region | Companies |
|---|---|
| Devon | 8 |
| Berkshire, Buckinghamshire and Oxfordshire | 7 |
| Essex | 7 |
| Derbyshire and Nottinghamshire | 5 |
| Herefordshire, Worcestershire and Warwickshire | 5 |
UK regions rank shift: first 12 months vs second 12 months
What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.
Top 10 values
| UK region | First 12m | Second 12m | Delta |
|---|---|---|---|
| Devon | 5 | 6 | +1 |
| Berkshire, Buckinghamshire and Oxfordshire | 5 | 6 | +1 |
| Essex | 6 | 6 | +0 |
| Derbyshire and Nottinghamshire | 2 | 5 | +3 |
| Herefordshire, Worcestershire and Warwickshire | 3 | 4 | +1 |
| Inner London - East | 3 | 4 | +1 |
| Northumberland, Durham and Tyne & Wear | 5 | 3 | -2 |
| Cornwall and Isles of Scilly | 3 | 2 | -1 |
| Greater Manchester | 3 | 4 | +1 |
| Inner London - West | 4 | 2 | -2 |
Import volume by transport
What this shows: Import value by transport mode used to bring goods into the UK.
Top 5 values
| Transport | £ |
|---|---|
| Sea transport (not vehicle on ferry) | 18,273,379 |
| Roll on Roll off (RORO) | 12,976,140 |
| Air transport | 6,339,295 |
| Other | 407,421 |
| Road transport | 4,605 |
Transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Sea transport (not vehicle on ferry) | 7,768,222 | 10,505,157 | +2,736,935 |
| Roll on Roll off (RORO) | 6,314,847 | 6,661,293 | +346,446 |
| Air transport | 3,280,436 | 3,058,859 | -221,577 |
| Other | 215,943 | 191,478 | -24,465 |
| Road transport | 2,710 | 1,895 | -815 |
Import volume by port
What this shows: Import value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Felixstowe | 11,085,278 |
| London | 6,759,010 |
| Southampton | 2,213,258 |
| London Heathrow Airport | 1,940,106 |
| London Gateway Port | 1,561,369 |
Port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Felixstowe | 4,781,405 | 6,303,873 | +1,522,468 |
| London | 3,231,710 | 3,527,300 | +295,590 |
| Southampton | 1,269,075 | 944,183 | -324,892 |
| London Heathrow Airport | 959,363 | 980,743 | +21,380 |
| London Gateway Port | 412,932 | 1,148,437 | +735,505 |
| Eurotunnel | 600,195 | 878,321 | +278,126 |
| Grangemouth Docks | 413,437 | 943,971 | +530,534 |
| East Midlands Airport | 652,828 | 649,636 | -3,192 |
| Dover | 621,622 | 529,746 | -91,876 |
| Immingham Docks | 482,033 | 630,457 | +148,424 |
Importer companies by SIC division
What this shows: Industry breakdown (SIC divisions) of importing companies.
Top 5 values
| SIC | Companies |
|---|---|
| Retail trade, except of motor vehicles and motorcycles | 50 |
| Wholesale trade, except of motor vehicles and motorcycles | 31 |
| Other manufacturing | 12 |
| Office administrative, office support and other business support activities | 3 |
| Accommodation | 2 |
Importer companies over time
What this shows: Monthly count of unique importing companies.
Latest 5
| Month | Companies |
|---|---|
| 2025-11 | 32 |
| 2025-10 | 29 |
| 2025-09 | 29 |
| 2025-08 | 32 |
| 2025-07 | 36 |
Top importers
What this shows: Companies with the highest number of months traded for this HS code.
| Company | Months traded |
|---|---|
| PURE FISHING (UK) LTD. | 119 |
| DAIWA SPORTS LIMITED | 118 |
| PRESTON INNOVATIONS LIMITED | 117 |
| H YOUNG (OPERATIONS) LIMITED | 113 |
| DRENNAN INTERNATIONAL LIMITED | 100 |
| SONIK SPORTS LIMITED | 94 |
| FARLOWS LIMITED | 78 |
| YYS INTERNATIONAL (UK) LIMITED | 77 |
| KEVIN NASH GROUP LIMITED | 69 |
| GUIDE FLYFISHING LIMITED | 64 |
Importer company size by revenue band
What this shows: Distribution of importers across company revenue bands.
Top 5 values
| Revenue | Companies |
|---|---|
| 1m-15m | 45 |
| 0-1m | 35 |
| 54m+ | 15 |
| 15m-54m | 12 |
| Other | 7 |
Import seasonality
What this shows: Average monthly import pattern from historical data.
Exports by country
What this shows: Export market volume by destination country from the UK.
Top 5 values
| Country | £ |
|---|---|
| Netherlands | 2,614,598 |
| United States | 954,834 |
| Germany | 712,102 |
| Ireland | 636,839 |
| Czechia | 600,128 |
Export countries rank shift: first 12 months vs second 12 months
What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Netherlands | 1,165,930 | 1,448,668 | +282,738 |
| United States | 439,862 | 514,972 | +75,110 |
| Germany | 446,204 | 265,898 | -180,306 |
| Ireland | 367,109 | 269,730 | -97,379 |
| Czechia | 304,586 | 295,542 | -9,044 |
| Italy | 166,623 | 395,038 | +228,415 |
| Poland | 154,771 | 304,960 | +150,189 |
| France | 242,024 | 199,293 | -42,731 |
| Australia | 15,305 | 311,673 | +296,368 |
| Romania | 122,632 | 151,165 | +28,533 |
Exports by country of origin
What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.
Top 5 values
| Origin | £ |
|---|---|
| China | 162,701 |
| XU | 14,147 |
| South Korea | 1,119 |
| Taiwan | 728 |
| Ireland | 208 |
Export origin countries rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 69,372 | 93,329 | +23,957 |
| XU | 6,816 | 7,331 | +515 |
| South Korea | 710 | 409 | -301 |
| Taiwan | 0 | 728 | +728 |
| Ireland | 208 | 0 | -208 |
Export volume by transport
What this shows: Export value by transport mode used to ship goods from the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 4,798,335 |
| Air transport | 3,613,084 |
| Sea transport (not vehicle on ferry) | 263,522 |
| Road transport | 199,724 |
| Other | 178,903 |
Export transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 2,183,122 | 2,615,213 | +432,091 |
| Air transport | 1,570,111 | 2,042,973 | +472,862 |
| Sea transport (not vehicle on ferry) | 172,058 | 91,464 | -80,594 |
| Road transport | 96,897 | 102,827 | +5,930 |
| Other | 77,106 | 101,797 | +24,691 |
Export volume by port
What this shows: Export value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Dover | 1,729,143 |
| East Midlands Airport | 1,664,590 |
| ZLC | 1,236,594 |
| Dover / Eurotunnel | 1,123,179 |
| Immingham Docks | 879,309 |
Export port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Dover | 798,137 | 931,006 | +132,869 |
| East Midlands Airport | 819,545 | 845,045 | +25,500 |
| ZLC | 569,806 | 666,788 | +96,982 |
| Dover / Eurotunnel | 568,975 | 554,204 | -14,771 |
| Immingham Docks | 423,801 | 455,508 | +31,707 |
| Felixstowe | 402,563 | 452,764 | +50,201 |
| London Heathrow Airport | 43,626 | 383,781 | +340,155 |
| London Stansted Airport | 145,594 | 97,103 | -48,491 |
| Hull | 33,076 | 200,746 | +167,670 |
| Newcastle Airport | 64,861 | 141,133 | +76,272 |
Quick facts
HS code: 950710
Coverage: United Kingdom, most metrics for the last 24 months
Description: Rods used for fishing