Import/export HS code 49111090: Various Trade Advertising
Other printed materials used for advertising or business purposes
Why this is important if you are looking for potential customers in the UK:
- It helps you understand the market size for your product in the UK.
- It provides you with a list of potential leads who have bought similar products.
* UK only, last 24 months analysed
Imports by country
What this shows: Import market volume by exporter country into the UK.
Top 5 values
| Country | £ |
|---|---|
| Netherlands | 18,125,113 |
| Poland | 14,166,628 |
| Germany | 13,442,601 |
| France | 7,399,842 |
| Turkey | 6,900,983 |
Countries rank shift: first 12 months vs second 12 months
What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Netherlands | 7,892,551 | 10,232,562 | +2,340,011 |
| Poland | 6,817,516 | 7,349,112 | +531,596 |
| Germany | 7,389,941 | 6,052,660 | -1,337,281 |
| France | 4,866,979 | 2,532,863 | -2,334,116 |
| Turkey | 3,532,820 | 3,368,163 | -164,657 |
| Italy | 2,970,869 | 3,651,994 | +681,125 |
| United States | 1,485,807 | 2,338,475 | +852,668 |
| China | 1,430,247 | 1,447,411 | +17,164 |
| Ireland | 1,185,876 | 1,354,717 | +168,841 |
| Spain | 1,773,129 | 325,853 | -1,447,276 |
Imports by country of origin
What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.
Top 5 values
| Origin | £ |
|---|---|
| Netherlands | 16,113,428 |
| Poland | 14,633,860 |
| Germany | 12,699,585 |
| Italy | 7,642,915 |
| Turkey | 6,916,056 |
Country of origin rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Netherlands | 6,831,978 | 9,281,450 | +2,449,472 |
| Poland | 7,146,831 | 7,487,029 | +340,198 |
| Germany | 7,044,969 | 5,654,616 | -1,390,353 |
| Italy | 3,889,131 | 3,753,784 | -135,347 |
| Turkey | 3,589,936 | 3,326,120 | -263,816 |
| France | 3,994,533 | 2,557,856 | -1,436,677 |
| United States | 1,766,099 | 2,173,619 | +407,520 |
| China | 1,813,746 | 2,074,030 | +260,284 |
| Ireland | 1,134,202 | 1,136,787 | +2,585 |
| Spain | 1,890,168 | 238,124 | -1,652,044 |
Importers across UK regions
What this shows: Number of importing companies by UK ITL2 region.
Top 5 values
| UK region | Companies |
|---|---|
| Inner London - West | 191 |
| Berkshire, Buckinghamshire and Oxfordshire | 83 |
| Inner London - East | 55 |
| Leicestershire, Rutland and Northamptonshire | 51 |
| Surrey, East and West Sussex | 51 |
UK regions rank shift: first 12 months vs second 12 months
What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.
Top 10 values
| UK region | First 12m | Second 12m | Delta |
|---|---|---|---|
| Inner London - West | 125 | 125 | +0 |
| Berkshire, Buckinghamshire and Oxfordshire | 59 | 45 | -14 |
| Inner London - East | 30 | 38 | +8 |
| Leicestershire, Rutland and Northamptonshire | 35 | 29 | -6 |
| Surrey, East and West Sussex | 35 | 35 | +0 |
| Outer London - West and North West | 27 | 28 | +1 |
| Greater Manchester | 29 | 25 | -4 |
| West Yorkshire | 26 | 23 | -3 |
| Bedfordshire and Hertfordshire | 29 | 20 | -9 |
| West Midlands | 30 | 24 | -6 |
Import volume by transport
What this shows: Import value by transport mode used to bring goods into the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 67,010,895 |
| Air transport | 14,525,002 |
| Sea transport (not vehicle on ferry) | 9,921,483 |
| Road transport | 938,020 |
| Other | 281,535 |
Transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 33,427,449 | 33,583,446 | +155,997 |
| Air transport | 7,626,998 | 6,898,004 | -728,994 |
| Sea transport (not vehicle on ferry) | 5,181,377 | 4,740,106 | -441,271 |
| Road transport | 478,626 | 459,394 | -19,232 |
| Other | 167,682 | 113,853 | -53,829 |
Import volume by port
What this shows: Import value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Dover | 36,109,866 |
| Dover / Eurotunnel | 14,677,519 |
| Eurotunnel | 5,251,522 |
| Immingham Docks | 3,880,914 |
| London Heathrow Airport | 3,640,507 |
Port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Dover | 19,579,434 | 16,530,432 | -3,049,002 |
| Dover / Eurotunnel | 5,062,046 | 9,615,473 | +4,553,427 |
| Eurotunnel | 3,341,376 | 1,910,146 | -1,431,230 |
| Immingham Docks | 1,703,159 | 2,177,755 | +474,596 |
| London Heathrow Airport | 2,119,314 | 1,521,193 | -598,121 |
| London Stansted Airport | 1,469,934 | 1,977,594 | +507,660 |
| East Midlands Airport | 1,485,129 | 1,786,198 | +301,069 |
| Felixstowe | 1,726,527 | 1,223,743 | -502,784 |
| Birmingham Airport | 1,855,459 | 1,045,850 | -809,609 |
| Southampton | 1,080,394 | 1,753,108 | +672,714 |
Importer companies by SIC division
What this shows: Industry breakdown (SIC divisions) of importing companies.
Top 5 values
| SIC | Companies |
|---|---|
| Wholesale trade, except of motor vehicles and motorcycles | 402 |
| Retail trade, except of motor vehicles and motorcycles | 226 |
| Office administrative, office support and other business support activities | 84 |
| Other manufacturing | 68 |
| Manufacture of chemicals and chemical products | 40 |
Importer companies over time
What this shows: Monthly count of unique importing companies.
Latest 5
| Month | Companies |
|---|---|
| 2025-11 | 136 |
| 2025-10 | 160 |
| 2025-09 | 155 |
| 2025-08 | 134 |
| 2025-07 | 140 |
Top importers
What this shows: Companies with the highest number of months traded for this HS code.
| Company | Months traded |
|---|---|
| HISTORY & HERALDRY LIMITED | 95 |
| LVMH WATCH & JEWELLERY (UK) LIMITED | 82 |
| LUXPAK LTD | 80 |
| GAMES WORKSHOP LIMITED | 71 |
| GAMES WORKSHOP LIMITED | 71 |
| RPC CONTAINERS LIMITED | 70 |
| THREE SIXTY DEGREES LIMITED | 64 |
| WINTER & CO. UK LIMITED | 62 |
| DESIGN PRINT BANNER LTD | 57 |
| GREINER PACKAGING LIMITED | 57 |
Importer company size by revenue band
What this shows: Distribution of importers across company revenue bands.
Top 5 values
| Revenue | Companies |
|---|---|
| 54m+ | 430 |
| 1m-15m | 421 |
| 15m-54m | 140 |
| 0-1m | 120 |
| Other | 97 |
Import seasonality
What this shows: Average monthly import pattern from historical data.
Exports by country
What this shows: Export market volume by destination country from the UK.
Top 5 values
| Country | £ |
|---|---|
| France | 14,414,860 |
| Ireland | 12,080,420 |
| Netherlands | 10,925,731 |
| United States | 7,854,017 |
| Belgium | 6,901,399 |
Export countries rank shift: first 12 months vs second 12 months
What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| France | 8,832,349 | 5,582,511 | -3,249,838 |
| Ireland | 4,715,818 | 7,364,602 | +2,648,784 |
| Netherlands | 5,356,959 | 5,568,772 | +211,813 |
| United States | 3,928,541 | 3,925,476 | -3,065 |
| Belgium | 3,697,482 | 3,203,917 | -493,565 |
| Germany | 3,213,158 | 2,482,720 | -730,438 |
| Italy | 2,906,655 | 1,719,029 | -1,187,626 |
| Czechia | 2,290,881 | 2,042,142 | -248,739 |
| Poland | 1,696,387 | 410,184 | -1,286,203 |
| Canada | 550,673 | 1,263,315 | +712,642 |
Exports by country of origin
What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.
Top 5 values
| Origin | £ |
|---|---|
| XI | 2,950,232 |
| XU | 609,576 |
| France | 39,618 |
| China | 28,438 |
| Ireland | 4,203 |
Export origin countries rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| XI | 562,950 | 2,387,282 | +1,824,332 |
| XU | 371,841 | 237,735 | -134,106 |
| France | 16,329 | 23,289 | +6,960 |
| China | 23,941 | 4,497 | -19,444 |
| Ireland | 4,195 | 8 | -4,187 |
| United States | 5 | 352 | +347 |
| Turkey | 2 | 0 | -2 |
Export volume by transport
What this shows: Export value by transport mode used to ship goods from the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 55,367,432 |
| Air transport | 19,689,097 |
| Sea transport (not vehicle on ferry) | 6,457,147 |
| Other | 3,632,426 |
| Road transport | 50,987 |
Export transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 30,302,335 | 25,065,097 | -5,237,238 |
| Air transport | 9,628,731 | 10,060,366 | +431,635 |
| Sea transport (not vehicle on ferry) | 3,757,515 | 2,699,632 | -1,057,883 |
| Other | 979,263 | 2,653,163 | +1,673,900 |
| Road transport | 50,987 | 0 | -50,987 |
Export volume by port
What this shows: Export value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Dover / Eurotunnel | 44,283,775 |
| East Midlands Airport | 7,553,943 |
| London Heathrow Airport | 7,183,288 |
| Liverpool Docks | 5,376,350 |
| 000 | 3,632,426 |
Export port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Dover / Eurotunnel | 24,903,737 | 19,380,038 | -5,523,699 |
| East Midlands Airport | 3,726,909 | 3,827,034 | +100,125 |
| London Heathrow Airport | 3,606,427 | 3,576,861 | -29,566 |
| Liverpool Docks | 2,801,968 | 2,574,382 | -227,586 |
| 000 | 979,263 | 2,653,163 | +1,673,900 |
| ZLC | 1,371,975 | 1,750,926 | +378,951 |
| Holyhead | 1,675,531 | 1,337,396 | -338,135 |
| Southampton | 528,142 | 1,286,315 | +758,173 |
| Dover | 688,591 | 955,804 | +267,213 |
| London Gateway Port | 962,531 | 640,065 | -322,466 |
Quick facts
HS code: 49111090
Coverage: United Kingdom, most metrics for the last 24 months
Description: Other printed materials used for advertising or business purposes