Import/export HS code 49111090: Various Trade Advertising
Other printed materials used for advertising or business purposes
Why this is important if you are looking for potential customers in the UK:
- It helps you understand the market size for your product in the UK.
- It provides you with a list of potential leads who have bought similar products.
* UK only, last 24 months analysed
Imports by country
What this shows: Import market volume by exporter country into the UK.
Top 5 values
| Country | £ |
|---|---|
| Netherlands | 18,427,516 |
| Poland | 13,946,459 |
| Germany | 13,122,020 |
| France | 7,291,264 |
| Turkey | 6,980,824 |
Countries rank shift: first 12 months vs second 12 months
What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Netherlands | 8,075,587 | 10,351,929 | +2,276,342 |
| Poland | 6,784,967 | 7,161,492 | +376,525 |
| Germany | 7,057,785 | 6,064,235 | -993,550 |
| France | 4,739,829 | 2,551,435 | -2,188,394 |
| Turkey | 3,347,621 | 3,633,203 | +285,582 |
| Italy | 2,950,143 | 3,534,373 | +584,230 |
| United States | 1,567,676 | 1,951,690 | +384,014 |
| China | 1,490,602 | 1,407,036 | -83,566 |
| Ireland | 1,410,499 | 1,058,667 | -351,832 |
| Spain | 1,792,442 | 281,198 | -1,511,244 |
Imports by country of origin
What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.
Top 5 values
| Origin | £ |
|---|---|
| Netherlands | 16,417,914 |
| Poland | 14,442,278 |
| Germany | 12,219,900 |
| Italy | 7,492,824 |
| Turkey | 6,979,059 |
Country of origin rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Netherlands | 7,010,349 | 9,407,565 | +2,397,216 |
| Poland | 7,043,462 | 7,398,816 | +355,354 |
| Germany | 6,637,103 | 5,582,797 | -1,054,306 |
| Italy | 3,864,046 | 3,628,778 | -235,268 |
| Turkey | 3,335,370 | 3,643,689 | +308,319 |
| France | 4,013,982 | 2,564,743 | -1,449,239 |
| China | 2,103,272 | 1,809,410 | -293,862 |
| United States | 1,835,074 | 1,779,635 | -55,439 |
| Ireland | 1,134,916 | 1,100,703 | -34,213 |
| Spain | 1,905,309 | 191,879 | -1,713,430 |
Importers across UK regions
What this shows: Number of importing companies by UK ITL2 region.
Top 5 values
| UK region | Companies |
|---|---|
| Inner London - West | 192 |
| Berkshire, Buckinghamshire and Oxfordshire | 81 |
| Surrey, East and West Sussex | 52 |
| Inner London - East | 51 |
| Leicestershire, Rutland and Northamptonshire | 50 |
UK regions rank shift: first 12 months vs second 12 months
What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.
Top 10 values
| UK region | First 12m | Second 12m | Delta |
|---|---|---|---|
| Inner London - West | 123 | 130 | +7 |
| Berkshire, Buckinghamshire and Oxfordshire | 58 | 47 | -11 |
| Surrey, East and West Sussex | 35 | 35 | +0 |
| Inner London - East | 29 | 35 | +6 |
| Leicestershire, Rutland and Northamptonshire | 35 | 30 | -5 |
| Outer London - West and North West | 29 | 26 | -3 |
| Greater Manchester | 28 | 25 | -3 |
| Bedfordshire and Hertfordshire | 28 | 21 | -7 |
| West Yorkshire | 27 | 24 | -3 |
| West Midlands | 28 | 25 | -3 |
Import volume by transport
What this shows: Import value by transport mode used to bring goods into the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 67,214,224 |
| Air transport | 13,923,764 |
| Sea transport (not vehicle on ferry) | 9,593,956 |
| Road transport | 935,363 |
| Other | 257,318 |
Transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 33,783,134 | 33,431,090 | -352,044 |
| Air transport | 7,154,102 | 6,769,662 | -384,440 |
| Sea transport (not vehicle on ferry) | 5,295,597 | 4,298,359 | -997,238 |
| Road transport | 532,046 | 403,317 | -128,729 |
| Other | 145,973 | 111,345 | -34,628 |
Import volume by port
What this shows: Import value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Dover | 36,175,900 |
| Dover / Eurotunnel | 15,545,565 |
| Eurotunnel | 4,853,593 |
| Immingham Docks | 3,814,726 |
| London Stansted Airport | 3,487,498 |
Port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Dover | 19,540,094 | 16,635,806 | -2,904,288 |
| Dover / Eurotunnel | 5,705,026 | 9,840,539 | +4,135,513 |
| Eurotunnel | 3,050,482 | 1,803,111 | -1,247,371 |
| Immingham Docks | 1,617,904 | 2,196,822 | +578,918 |
| London Stansted Airport | 1,488,154 | 1,999,344 | +511,190 |
| London Heathrow Airport | 1,939,562 | 1,482,013 | -457,549 |
| East Midlands Airport | 1,562,026 | 1,740,256 | +178,230 |
| Felixstowe | 1,761,595 | 1,176,211 | -585,384 |
| Southampton | 1,191,847 | 1,344,965 | +153,118 |
| Birmingham Airport | 1,525,464 | 988,869 | -536,595 |
Importer companies by SIC division
What this shows: Industry breakdown (SIC divisions) of importing companies.
Top 5 values
| SIC | Companies |
|---|---|
| Wholesale trade, except of motor vehicles and motorcycles | 397 |
| Retail trade, except of motor vehicles and motorcycles | 228 |
| Office administrative, office support and other business support activities | 83 |
| Other manufacturing | 68 |
| Manufacture of chemicals and chemical products | 40 |
Importer companies over time
What this shows: Monthly count of unique importing companies.
Latest 5
| Month | Companies |
|---|---|
| 2026-01 | 108 |
| 2025-11 | 136 |
| 2025-10 | 161 |
| 2025-09 | 155 |
| 2025-08 | 134 |
Top importers
What this shows: Companies with the highest number of months traded for this HS code.
| Company | Months traded |
|---|---|
| HISTORY & HERALDRY LIMITED | 96 |
| LVMH WATCH & JEWELLERY (UK) LIMITED | 82 |
| LUXPAK LTD | 80 |
| GAMES WORKSHOP LIMITED | 72 |
| GAMES WORKSHOP LIMITED | 72 |
| RPC CONTAINERS LIMITED | 71 |
| THREE SIXTY DEGREES LIMITED | 65 |
| WINTER & CO. UK LIMITED | 62 |
| GREINER PACKAGING LIMITED | 58 |
| DESIGN PRINT BANNER LTD | 57 |
Importer company size by revenue band
What this shows: Distribution of importers across company revenue bands.
Top 5 values
| Revenue | Companies |
|---|---|
| 54m+ | 428 |
| 1m-15m | 417 |
| 15m-54m | 139 |
| 0-1m | 118 |
| Other | 99 |
Import seasonality
What this shows: Average monthly import pattern from historical data.
Exports by country
What this shows: Export market volume by destination country from the UK.
Top 5 values
| Country | £ |
|---|---|
| France | 14,404,123 |
| Ireland | 12,038,653 |
| Netherlands | 10,781,152 |
| United States | 7,827,168 |
| Belgium | 6,737,235 |
Export countries rank shift: first 12 months vs second 12 months
What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| France | 8,827,235 | 5,576,888 | -3,250,347 |
| Ireland | 4,627,647 | 7,411,006 | +2,783,359 |
| Netherlands | 5,338,107 | 5,443,045 | +104,938 |
| United States | 3,848,907 | 3,978,261 | +129,354 |
| Belgium | 3,616,996 | 3,120,239 | -496,757 |
| Germany | 3,090,524 | 2,506,320 | -584,204 |
| Czechia | 2,387,111 | 2,433,905 | +46,794 |
| Italy | 2,846,431 | 1,708,441 | -1,137,990 |
| Poland | 1,599,334 | 428,969 | -1,170,365 |
| Canada | 628,861 | 1,168,067 | +539,206 |
Exports by country of origin
What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.
Top 5 values
| Origin | £ |
|---|---|
| XI | 3,108,702 |
| France | 38,939 |
| China | 28,434 |
| Ireland | 4,203 |
| United States | 356 |
Export origin countries rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| XI | 554,489 | 2,554,213 | +1,999,724 |
| France | 16,393 | 22,546 | +6,153 |
| China | 23,961 | 4,473 | -19,488 |
| Ireland | 4,195 | 8 | -4,187 |
| United States | 4 | 352 | +348 |
| Turkey | 2 | 0 | -2 |
Export volume by transport
What this shows: Export value by transport mode used to ship goods from the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 55,361,157 |
| Air transport | 19,479,913 |
| Sea transport (not vehicle on ferry) | 6,468,594 |
| Other | 3,785,173 |
| Road transport | 41,601 |
Export transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 29,874,129 | 25,487,028 | -4,387,101 |
| Air transport | 9,594,924 | 9,884,989 | +290,065 |
| Sea transport (not vehicle on ferry) | 3,958,393 | 2,510,201 | -1,448,192 |
| Other | 976,752 | 2,808,421 | +1,831,669 |
| Road transport | 41,601 | 0 | -41,601 |
Export volume by port
What this shows: Export value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Dover / Eurotunnel | 44,395,468 |
| East Midlands Airport | 7,574,491 |
| London Heathrow Airport | 7,102,161 |
| Liverpool Docks | 5,280,606 |
| 000 | 3,785,173 |
Export port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Dover / Eurotunnel | 24,463,582 | 19,931,886 | -4,531,696 |
| East Midlands Airport | 3,742,535 | 3,831,956 | +89,421 |
| London Heathrow Airport | 3,721,796 | 3,380,365 | -341,431 |
| Liverpool Docks | 2,749,087 | 2,531,519 | -217,568 |
| 000 | 976,752 | 2,808,421 | +1,831,669 |
| ZLC | 1,348,046 | 1,708,652 | +360,606 |
| Holyhead | 1,596,069 | 1,322,209 | -273,860 |
| Southampton | 605,608 | 1,260,299 | +654,691 |
| Dover | 785,743 | 895,055 | +109,312 |
| London Gateway Port | 1,151,623 | 474,426 | -677,197 |
Quick facts
HS code: 49111090
Coverage: United Kingdom, most metrics for the last 24 months
Description: Other printed materials used for advertising or business purposes