Import/export HS code 491110: Trade Advertising Materials
Printed materials for business use, such as ads, catalogs, and promotional items
Why this is important if you are looking for potential customers in the UK:
- It helps you understand the market size for your product in the UK.
- It provides you with a list of potential leads who have bought similar products.
* UK only, last 24 months analysed
Imports by country
What this shows: Import market volume by exporter country into the UK.
Top 5 values
| Country | £ |
|---|---|
| Germany | 36,651,259 |
| Netherlands | 26,372,735 |
| Poland | 24,809,628 |
| France | 18,211,386 |
| Italy | 8,647,987 |
Countries rank shift: first 12 months vs second 12 months
What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Germany | 18,288,457 | 18,362,802 | +74,345 |
| Netherlands | 11,919,033 | 14,453,702 | +2,534,669 |
| Poland | 13,703,301 | 11,106,327 | -2,596,974 |
| France | 12,147,221 | 6,064,165 | -6,083,056 |
| Italy | 4,046,274 | 4,601,713 | +555,439 |
| Turkey | 3,865,936 | 4,778,591 | +912,655 |
| Belgium | 1,898,042 | 3,324,776 | +1,426,734 |
| China | 2,560,069 | 2,397,802 | -162,267 |
| United States | 1,979,342 | 2,282,467 | +303,125 |
| Spain | 2,014,881 | 872,845 | -1,142,036 |
Imports by country of origin
What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.
Top 5 values
| Origin | £ |
|---|---|
| Germany | 35,573,355 |
| Poland | 25,595,988 |
| Netherlands | 24,415,964 |
| France | 17,006,092 |
| Italy | 10,116,468 |
Country of origin rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Germany | 17,836,102 | 17,737,253 | -98,849 |
| Poland | 14,119,890 | 11,476,098 | -2,643,792 |
| Netherlands | 10,834,801 | 13,581,163 | +2,746,362 |
| France | 11,133,506 | 5,872,586 | -5,260,920 |
| Italy | 5,269,868 | 4,846,600 | -423,268 |
| Turkey | 3,871,299 | 4,790,618 | +919,319 |
| China | 3,693,348 | 3,274,498 | -418,850 |
| United States | 2,304,559 | 2,118,114 | -186,445 |
| Belgium | 1,169,802 | 2,780,324 | +1,610,522 |
| Spain | 2,152,957 | 812,569 | -1,340,388 |
Importers across UK regions
What this shows: Number of importing companies by UK ITL2 region.
Top 5 values
| UK region | Companies |
|---|---|
| Inner London - West | 252 |
| Berkshire, Buckinghamshire and Oxfordshire | 118 |
| Inner London - East | 77 |
| Surrey, East and West Sussex | 77 |
| Leicestershire, Rutland and Northamptonshire | 74 |
UK regions rank shift: first 12 months vs second 12 months
What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.
Top 10 values
| UK region | First 12m | Second 12m | Delta |
|---|---|---|---|
| Inner London - West | 168 | 174 | +6 |
| Berkshire, Buckinghamshire and Oxfordshire | 86 | 72 | -14 |
| Inner London - East | 46 | 53 | +7 |
| Surrey, East and West Sussex | 53 | 50 | -3 |
| Leicestershire, Rutland and Northamptonshire | 53 | 46 | -7 |
| Outer London - West and North West | 49 | 42 | -7 |
| Greater Manchester | 45 | 39 | -6 |
| West Midlands | 46 | 44 | -2 |
| Bedfordshire and Hertfordshire | 41 | 37 | -4 |
| West Yorkshire | 38 | 35 | -3 |
Import volume by transport
What this shows: Import value by transport mode used to bring goods into the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 121,569,332 |
| Sea transport (not vehicle on ferry) | 18,716,410 |
| Air transport | 17,987,382 |
| Road transport | 1,281,348 |
| Other | 460,961 |
Transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 63,353,649 | 58,215,683 | -5,137,966 |
| Sea transport (not vehicle on ferry) | 8,935,446 | 9,780,964 | +845,518 |
| Air transport | 9,247,375 | 8,740,007 | -507,368 |
| Road transport | 710,298 | 571,050 | -139,248 |
| Other | 233,758 | 227,203 | -6,555 |
Import volume by port
What this shows: Import value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Dover | 60,270,716 |
| Dover / Eurotunnel | 17,483,284 |
| Eurotunnel | 10,937,914 |
| Immingham Docks | 9,881,149 |
| Harwich | 9,548,612 |
Port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Dover | 32,783,831 | 27,486,885 | -5,296,946 |
| Dover / Eurotunnel | 7,333,071 | 10,150,213 | +2,817,142 |
| Eurotunnel | 6,432,987 | 4,504,927 | -1,928,060 |
| Immingham Docks | 4,201,859 | 5,679,290 | +1,477,431 |
| Harwich | 5,216,294 | 4,332,318 | -883,976 |
| Felixstowe | 4,850,061 | 4,261,396 | -588,665 |
| Thamesport | 1,595,931 | 3,101,125 | +1,505,194 |
| London Heathrow Airport | 2,510,712 | 2,129,519 | -381,193 |
| East Midlands Airport | 2,239,928 | 2,271,627 | +31,699 |
| London Stansted Airport | 1,812,217 | 2,322,121 | +509,904 |
Importer companies by SIC division
What this shows: Industry breakdown (SIC divisions) of importing companies.
Top 5 values
| SIC | Companies |
|---|---|
| Wholesale trade, except of motor vehicles and motorcycles | 612 |
| Retail trade, except of motor vehicles and motorcycles | 335 |
| Office administrative, office support and other business support activities | 108 |
| Other manufacturing | 85 |
| Wholesale and retail trade and repair of motor vehicles and motorcycles | 55 |
Importer companies over time
What this shows: Monthly count of unique importing companies.
Latest 5
| Month | Companies |
|---|---|
| 2026-01 | 180 |
| 2025-11 | 207 |
| 2025-10 | 230 |
| 2025-09 | 214 |
| 2025-08 | 199 |
Top importers
What this shows: Companies with the highest number of months traded for this HS code.
| Company | Months traded |
|---|---|
| HISTORY & HERALDRY LIMITED | 96 |
| DIAMOND COMIC DISTRIBUTORS | 93 |
| LVMH WATCH & JEWELLERY (UK) LIMITED | 88 |
| LUXPAK LTD | 80 |
| GAMES WORKSHOP LIMITED | 72 |
| GAMES WORKSHOP LIMITED | 72 |
| RPC CONTAINERS LIMITED | 71 |
| THREE SIXTY DEGREES LIMITED | 65 |
| DESIGN PRINT BANNER LTD | 65 |
| WINTER & CO. UK LIMITED | 63 |
Importer company size by revenue band
What this shows: Distribution of importers across company revenue bands.
Top 5 values
| Revenue | Companies |
|---|---|
| 1m-15m | 656 |
| 54m+ | 570 |
| 15m-54m | 204 |
| 0-1m | 186 |
| Other | 136 |
Import seasonality
What this shows: Average monthly import pattern from historical data.
Exports by country
What this shows: Export market volume by destination country from the UK.
Top 5 values
| Country | £ |
|---|---|
| France | 15,730,758 |
| Ireland | 14,403,645 |
| United States | 14,231,992 |
| Netherlands | 12,567,305 |
| Belgium | 7,175,977 |
Export countries rank shift: first 12 months vs second 12 months
What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| France | 9,575,938 | 6,154,820 | -3,421,118 |
| Ireland | 6,313,512 | 8,090,133 | +1,776,621 |
| United States | 7,696,063 | 6,535,929 | -1,160,134 |
| Netherlands | 6,341,891 | 6,225,414 | -116,477 |
| Belgium | 3,983,935 | 3,192,042 | -791,893 |
| Germany | 3,671,164 | 2,784,807 | -886,357 |
| Italy | 3,520,774 | 1,932,789 | -1,587,985 |
| Czechia | 2,405,809 | 2,438,117 | +32,308 |
| Poland | 1,789,924 | 585,334 | -1,204,590 |
| Canada | 785,686 | 1,365,544 | +579,858 |
Exports by country of origin
What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.
Top 5 values
| Origin | £ |
|---|---|
| XI | 3,491,779 |
| France | 39,045 |
| China | 36,689 |
| Ireland | 4,438 |
| Turkey | 1,035 |
Export origin countries rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| XI | 800,675 | 2,691,104 | +1,890,429 |
| France | 16,415 | 22,630 | +6,215 |
| China | 30,071 | 6,618 | -23,453 |
| Ireland | 4,195 | 243 | -3,952 |
| Turkey | 130 | 905 | +775 |
| Ukraine | 0 | 875 | +875 |
| Greece | 0 | 679 | +679 |
| Netherlands | 207 | 385 | +178 |
| United Arab Emirates | 0 | 588 | +588 |
| United States | 4 | 352 | +348 |
Export volume by transport
What this shows: Export value by transport mode used to ship goods from the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 60,740,289 |
| Air transport | 31,347,117 |
| Sea transport (not vehicle on ferry) | 9,989,888 |
| Other | 4,416,258 |
| Road transport | 61,495 |
Export transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 33,309,870 | 27,430,419 | -5,879,451 |
| Air transport | 17,199,480 | 14,147,637 | -3,051,843 |
| Sea transport (not vehicle on ferry) | 6,632,314 | 3,357,574 | -3,274,740 |
| Other | 1,359,384 | 3,056,874 | +1,697,490 |
| Road transport | 61,495 | 0 | -61,495 |
Export volume by port
What this shows: Export value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Dover / Eurotunnel | 47,788,021 |
| East Midlands Airport | 13,285,790 |
| London Heathrow Airport | 10,657,465 |
| Liverpool Docks | 6,616,842 |
| ZLC | 4,766,798 |
Export port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Dover / Eurotunnel | 26,498,954 | 21,289,067 | -5,209,887 |
| East Midlands Airport | 7,466,717 | 5,819,073 | -1,647,644 |
| London Heathrow Airport | 6,269,639 | 4,387,826 | -1,881,813 |
| Liverpool Docks | 3,761,853 | 2,854,989 | -906,864 |
| ZLC | 2,151,059 | 2,615,739 | +464,680 |
| 000 | 1,359,384 | 3,056,874 | +1,697,490 |
| Holyhead | 1,814,697 | 1,480,031 | -334,666 |
| London Gateway Port | 2,378,740 | 580,545 | -1,798,195 |
| Immingham Docks | 2,075,060 | 630,113 | -1,444,947 |
| Southampton | 802,818 | 1,531,964 | +729,146 |
Related HS codes
What this shows: Sibling or child HS codes in the same classification branch.
Quick facts
HS code: 491110
Coverage: United Kingdom, most metrics for the last 24 months
Description: Printed materials for business use, such as ads, catalogs, and promotional items