Import/export HS code 491110: Trade Advertising Materials
Printed materials for business use, such as ads, catalogs, and promotional items
Why this is important if you are looking for potential customers in the UK:
- It helps you understand the market size for your product in the UK.
- It provides you with a list of potential leads who have bought similar products.
* UK only, last 24 months analysed
Imports by country
What this shows: Import market volume by exporter country into the UK.
Top 5 values
| Country | £ |
|---|---|
| Germany | 36,408,041 |
| Netherlands | 26,702,683 |
| Poland | 25,358,546 |
| France | 18,427,931 |
| Italy | 8,797,292 |
Countries rank shift: first 12 months vs second 12 months
What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Germany | 17,917,902 | 18,490,139 | +572,237 |
| Netherlands | 12,198,311 | 14,504,372 | +2,306,061 |
| Poland | 13,225,991 | 12,132,555 | -1,093,436 |
| France | 12,371,043 | 6,056,888 | -6,314,155 |
| Italy | 4,067,899 | 4,729,393 | +661,494 |
| Turkey | 3,993,527 | 4,610,121 | +616,594 |
| China | 2,497,297 | 2,387,280 | -110,017 |
| United States | 1,843,656 | 2,719,728 | +876,072 |
| Belgium | 1,753,421 | 1,479,759 | -273,662 |
| Spain | 1,970,483 | 932,155 | -1,038,328 |
Imports by country of origin
What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.
Top 5 values
| Origin | £ |
|---|---|
| Germany | 35,469,951 |
| Poland | 26,116,932 |
| Netherlands | 24,734,020 |
| France | 17,105,229 |
| Italy | 10,263,806 |
Country of origin rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Germany | 17,550,443 | 17,919,508 | +369,065 |
| Poland | 13,717,832 | 12,399,100 | -1,318,732 |
| Netherlands | 11,116,344 | 13,617,676 | +2,501,332 |
| France | 11,221,910 | 5,883,319 | -5,338,591 |
| Italy | 5,300,110 | 4,963,696 | -336,414 |
| Turkey | 4,070,232 | 4,569,619 | +499,387 |
| China | 3,380,603 | 3,536,723 | +156,120 |
| United States | 2,186,076 | 2,562,626 | +376,550 |
| Spain | 2,108,527 | 867,025 | -1,241,502 |
| Ireland | 1,221,758 | 1,146,818 | -74,940 |
Importers across UK regions
What this shows: Number of importing companies by UK ITL2 region.
Top 5 values
| UK region | Companies |
|---|---|
| Inner London - West | 249 |
| Berkshire, Buckinghamshire and Oxfordshire | 120 |
| Inner London - East | 78 |
| Leicestershire, Rutland and Northamptonshire | 75 |
| Surrey, East and West Sussex | 75 |
UK regions rank shift: first 12 months vs second 12 months
What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.
Top 10 values
| UK region | First 12m | Second 12m | Delta |
|---|---|---|---|
| Inner London - West | 169 | 166 | -3 |
| Berkshire, Buckinghamshire and Oxfordshire | 87 | 71 | -16 |
| Inner London - East | 48 | 54 | +6 |
| Leicestershire, Rutland and Northamptonshire | 53 | 46 | -7 |
| Surrey, East and West Sussex | 52 | 49 | -3 |
| Outer London - West and North West | 49 | 40 | -9 |
| Greater Manchester | 44 | 40 | -4 |
| West Midlands | 48 | 41 | -7 |
| Bedfordshire and Hertfordshire | 40 | 37 | -3 |
| West Yorkshire | 37 | 34 | -3 |
Import volume by transport
What this shows: Import value by transport mode used to bring goods into the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 121,566,173 |
| Air transport | 18,615,329 |
| Sea transport (not vehicle on ferry) | 17,176,415 |
| Road transport | 1,312,269 |
| Other | 400,420 |
Transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 62,134,044 | 59,432,129 | -2,701,915 |
| Air transport | 9,732,173 | 8,883,156 | -849,017 |
| Sea transport (not vehicle on ferry) | 8,874,960 | 8,301,455 | -573,505 |
| Road transport | 675,317 | 636,952 | -38,365 |
| Other | 258,869 | 141,551 | -117,318 |
Import volume by port
What this shows: Import value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Dover | 59,936,780 |
| Dover / Eurotunnel | 16,687,557 |
| Eurotunnel | 11,297,553 |
| Immingham Docks | 9,999,643 |
| Harwich | 9,775,044 |
Port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Dover | 32,617,816 | 27,318,964 | -5,298,852 |
| Dover / Eurotunnel | 5,733,649 | 10,953,908 | +5,220,259 |
| Eurotunnel | 6,733,780 | 4,563,773 | -2,170,007 |
| Immingham Docks | 4,202,973 | 5,796,670 | +1,593,697 |
| Harwich | 5,251,779 | 4,523,265 | -728,514 |
| Felixstowe | 4,923,842 | 4,320,386 | -603,456 |
| London Heathrow Airport | 2,679,683 | 2,188,040 | -491,643 |
| East Midlands Airport | 2,194,328 | 2,319,312 | +124,984 |
| London | 2,375,125 | 1,758,309 | -616,816 |
| London Stansted Airport | 1,785,272 | 2,296,342 | +511,070 |
Importer companies by SIC division
What this shows: Industry breakdown (SIC divisions) of importing companies.
Top 5 values
| SIC | Companies |
|---|---|
| Wholesale trade, except of motor vehicles and motorcycles | 611 |
| Retail trade, except of motor vehicles and motorcycles | 328 |
| Office administrative, office support and other business support activities | 108 |
| Other manufacturing | 84 |
| Wholesale and retail trade and repair of motor vehicles and motorcycles | 56 |
Importer companies over time
What this shows: Monthly count of unique importing companies.
Latest 5
| Month | Companies |
|---|---|
| 2025-11 | 207 |
| 2025-10 | 229 |
| 2025-09 | 214 |
| 2025-08 | 199 |
| 2025-07 | 211 |
Top importers
What this shows: Companies with the highest number of months traded for this HS code.
| Company | Months traded |
|---|---|
| HISTORY & HERALDRY LIMITED | 95 |
| DIAMOND COMIC DISTRIBUTORS | 93 |
| LVMH WATCH & JEWELLERY (UK) LIMITED | 88 |
| LUXPAK LTD | 80 |
| GAMES WORKSHOP LIMITED | 71 |
| GAMES WORKSHOP LIMITED | 71 |
| RPC CONTAINERS LIMITED | 70 |
| DESIGN PRINT BANNER LTD | 65 |
| THREE SIXTY DEGREES LIMITED | 64 |
| WINTER & CO. UK LIMITED | 63 |
Importer company size by revenue band
What this shows: Distribution of importers across company revenue bands.
Top 5 values
| Revenue | Companies |
|---|---|
| 1m-15m | 649 |
| 54m+ | 570 |
| 15m-54m | 201 |
| 0-1m | 190 |
| Other | 132 |
Import seasonality
What this shows: Average monthly import pattern from historical data.
Exports by country
What this shows: Export market volume by destination country from the UK.
Top 5 values
| Country | £ |
|---|---|
| France | 15,786,603 |
| Ireland | 14,466,544 |
| United States | 14,322,597 |
| Netherlands | 12,696,770 |
| Belgium | 7,340,821 |
Export countries rank shift: first 12 months vs second 12 months
What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| France | 9,624,366 | 6,162,237 | -3,462,129 |
| Ireland | 6,370,898 | 8,095,646 | +1,724,748 |
| United States | 7,787,433 | 6,535,164 | -1,252,269 |
| Netherlands | 6,377,824 | 6,318,946 | -58,878 |
| Belgium | 4,050,944 | 3,289,877 | -761,067 |
| Germany | 3,868,023 | 2,775,373 | -1,092,650 |
| Italy | 3,611,239 | 1,929,466 | -1,681,773 |
| Czechia | 2,308,079 | 2,047,854 | -260,225 |
| Poland | 1,886,223 | 571,320 | -1,314,903 |
| Canada | 710,498 | 1,452,896 | +742,398 |
Exports by country of origin
What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.
Top 5 values
| Origin | £ |
|---|---|
| XI | 3,347,790 |
| XU | 847,249 |
| France | 39,724 |
| China | 39,011 |
| Ireland | 4,438 |
Export origin countries rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| XI | 813,203 | 2,534,587 | +1,721,384 |
| XU | 473,942 | 373,307 | -100,635 |
| France | 16,351 | 23,373 | +7,022 |
| China | 32,291 | 6,720 | -25,571 |
| Ireland | 4,195 | 243 | -3,952 |
| Turkey | 130 | 905 | +775 |
| Ukraine | 0 | 875 | +875 |
| Greece | 0 | 679 | +679 |
| Netherlands | 253 | 385 | +132 |
| United Arab Emirates | 0 | 588 | +588 |
Export volume by transport
What this shows: Export value by transport mode used to ship goods from the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 60,735,189 |
| Air transport | 31,605,743 |
| Sea transport (not vehicle on ferry) | 10,172,884 |
| Other | 4,282,895 |
| Road transport | 80,932 |
Export transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 33,735,886 | 26,999,303 | -6,736,583 |
| Air transport | 17,154,687 | 14,451,056 | -2,703,631 |
| Sea transport (not vehicle on ferry) | 6,682,588 | 3,490,296 | -3,192,292 |
| Other | 1,340,549 | 2,942,346 | +1,601,797 |
| Road transport | 80,932 | 0 | -80,932 |
Export volume by port
What this shows: Export value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Dover / Eurotunnel | 47,703,210 |
| East Midlands Airport | 13,415,627 |
| London Heathrow Airport | 10,685,751 |
| Liverpool Docks | 6,740,383 |
| ZLC | 4,855,472 |
Export port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Dover / Eurotunnel | 26,979,123 | 20,724,087 | -6,255,036 |
| East Midlands Airport | 7,422,552 | 5,993,075 | -1,429,477 |
| London Heathrow Airport | 6,130,713 | 4,555,038 | -1,575,675 |
| Liverpool Docks | 3,849,285 | 2,891,098 | -958,187 |
| ZLC | 2,189,001 | 2,666,471 | +477,470 |
| 000 | 1,340,549 | 2,942,346 | +1,601,797 |
| Holyhead | 1,883,739 | 1,500,866 | -382,873 |
| London Gateway Port | 2,251,408 | 736,599 | -1,514,809 |
| Immingham Docks | 2,076,667 | 560,749 | -1,515,918 |
| Southampton | 730,627 | 1,550,084 | +819,457 |
Related HS codes
What this shows: Sibling or child HS codes in the same classification branch.
Quick facts
HS code: 491110
Coverage: United Kingdom, most metrics for the last 24 months
Description: Printed materials for business use, such as ads, catalogs, and promotional items