Import/export HS code 491191: Pictures and Photographs

Printed pictures, designs, and photographs for decoration or display

Why this is important if you are looking for potential customers in the UK:

  • It helps you understand the market size for your product in the UK.
  • It provides you with a list of potential leads who have bought similar products.

* UK only, last 24 months analysed

Imports by country

What this shows: Import market volume by exporter country into the UK.

Top 5 values

Country £
Poland 52,117,668
United States 31,556,538
China 29,725,606
Germany 18,956,353
Netherlands 8,252,419

Countries rank shift: first 12 months vs second 12 months

What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.

Top 10 values

Country First 12m £ Second 12m £ Delta £
Poland 20,277,708 31,839,960 +11,562,252
United States 18,428,609 13,127,929 -5,300,680
China 14,564,245 15,161,361 +597,116
Germany 9,791,562 9,164,791 -626,771
Netherlands 6,216,918 2,035,501 -4,181,417
Luxembourg 6,374,534 100,641 -6,273,893
Czechia 3,569,212 2,647,515 -921,697
Switzerland 4,289,888 1,315,041 -2,974,847
France 2,345,058 2,857,252 +512,194
India 2,540,404 2,445,692 -94,712

Imports by country of origin

What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.

Top 5 values

Origin £
Germany 65,941,962
United States 35,552,743
China 32,135,555
United Kingdom 10,496,180
Netherlands 6,724,708

Country of origin rank shift: first 12 months vs second 12 months

What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.

Top 10 values

Origin First 12m £ Second 12m £ Delta £
Germany 26,700,900 39,241,062 +12,540,162
United States 24,711,952 10,840,791 -13,871,161
China 15,598,565 16,536,990 +938,425
United Kingdom 4,344,605 6,151,575 +1,806,970
Netherlands 3,810,782 2,913,926 -896,856
Sweden 3,089,137 2,338,529 -750,608
India 2,565,818 2,461,090 -104,728
Canada 3,453,036 393,227 -3,059,809
Belgium 2,895,808 260,197 -2,635,611
France 1,941,012 1,136,235 -804,777

Importers across UK regions

What this shows: Number of importing companies by UK ITL2 region.

Top 5 values

UK region Companies
Inner London - West 154
Inner London - East 45
Berkshire, Buckinghamshire and Oxfordshire 41
Outer London - West and North West 31
Bedfordshire and Hertfordshire 24

UK regions rank shift: first 12 months vs second 12 months

What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.

Top 10 values

UK region First 12m Second 12m Delta
Inner London - West 96 92 -4
Inner London - East 34 24 -10
Berkshire, Buckinghamshire and Oxfordshire 28 29 +1
Outer London - West and North West 21 19 -2
Bedfordshire and Hertfordshire 18 16 -2
Surrey, East and West Sussex 14 14 +0
Leicestershire, Rutland and Northamptonshire 14 11 -3
Greater Manchester 11 9 -2
West Yorkshire 15 11 -4
Kent 10 15 +5

Import volume by transport

What this shows: Import value by transport mode used to bring goods into the UK.

Top 5 values

Transport £
Roll on Roll off (RORO) 94,955,793
Air transport 49,223,035
Sea transport (not vehicle on ferry) 31,797,842
Other 11,217,634
Road transport 700,759

Transport rank shift: first 12 months vs second 12 months

What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.

Top 10 values

Transport First 12m £ Second 12m £ Delta £
Roll on Roll off (RORO) 49,142,293 45,813,500 -3,328,793
Air transport 29,103,112 20,119,923 -8,983,189
Sea transport (not vehicle on ferry) 13,999,628 17,798,214 +3,798,586
Other 6,510,409 4,707,225 -1,803,184
Road transport 338,533 362,226 +23,693

Import volume by port

What this shows: Import value handled by each UK port.

Top 5 values

Port £
Dover 46,725,218
London Heathrow Airport 31,599,155
Eurotunnel 24,397,453
London 13,094,977
000 11,217,634

Port rank shift: first 12 months vs second 12 months

What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.

Top 10 values

Port First 12m £ Second 12m £ Delta £
Dover 19,462,079 27,263,139 +7,801,060
London Heathrow Airport 20,211,337 11,387,818 -8,823,519
Eurotunnel 11,121,639 13,275,814 +2,154,175
London 12,000,311 1,094,666 -10,905,645
000 6,510,409 4,707,225 -1,803,184
Felixstowe 6,396,102 4,596,046 -1,800,056
Southampton 3,751,340 4,842,705 +1,091,365
London Stansted Airport 3,529,538 3,635,866 +106,328
Dover / Eurotunnel 3,707,961 3,163,449 -544,512
East Midlands Airport 2,584,475 2,870,105 +285,630

Importer companies by SIC division

What this shows: Industry breakdown (SIC divisions) of importing companies.

Top 5 values

SIC Companies
Retail trade, except of motor vehicles and motorcycles 215
Wholesale trade, except of motor vehicles and motorcycles 152
Office administrative, office support and other business support activities 45
Activities of head offices; management consultancy activities 25
Other manufacturing 24

Importer companies over time

What this shows: Monthly count of unique importing companies.

Latest 5

Month Companies
2025-11 73
2025-10 99
2025-09 81
2025-08 68
2025-07 91

Top importers

What this shows: Companies with the highest number of months traded for this HS code.

Importer company size by revenue band

What this shows: Distribution of importers across company revenue bands.

Top 5 values

Revenue Companies
1m-15m 234
54m+ 208
0-1m 77
15m-54m 63
Other 55

Import seasonality

What this shows: Average monthly import pattern from historical data.

Exports by country

What this shows: Export market volume by destination country from the UK.

Top 5 values

Country £
United States 41,409,574
France 19,401,271
Germany 11,463,892
Taiwan 10,729,012
Switzerland 9,574,980

Export countries rank shift: first 12 months vs second 12 months

What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.

Top 10 values

Country First 12m £ Second 12m £ Delta £
United States 22,934,074 18,475,500 -4,458,574
France 12,870,802 6,530,469 -6,340,333
Germany 7,468,999 3,994,893 -3,474,106
Taiwan 10,575,185 153,827 -10,421,358
Switzerland 6,373,274 3,201,706 -3,171,568
China, Hong Kong Special Administrative Region 4,077,929 2,528,314 -1,549,615
Netherlands 3,616,624 2,301,106 -1,315,518
Ireland 2,598,264 2,214,039 -384,225
Italy 2,242,306 1,492,351 -749,955
Sweden 366,904 2,394,885 +2,027,981

Exports by country of origin

What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.

Top 5 values

Origin £
XI 448,409
China 104,223
XU 30,040
Italy 15,350
Ireland 3,488

Export origin countries rank shift: first 12 months vs second 12 months

What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.

Top 10 values

Origin First 12m £ Second 12m £ Delta £
XI 12,372 436,037 +423,665
China 50,862 53,361 +2,499
XU 10,845 19,195 +8,350
Italy 7,427 7,923 +496
Ireland 3,250 238 -3,012
Netherlands 0 7 +7
Viet Nam 0 1 +1

Export volume by transport

What this shows: Export value by transport mode used to ship goods from the UK.

Top 5 values

Transport £
Air transport 79,306,591
Roll on Roll off (RORO) 63,008,589
Sea transport (not vehicle on ferry) 3,038,408
Other 601,518
Road transport 68,206

Export transport rank shift: first 12 months vs second 12 months

What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.

Top 10 values

Transport First 12m £ Second 12m £ Delta £
Air transport 43,532,592 35,773,999 -7,758,593
Roll on Roll off (RORO) 42,646,905 20,361,684 -22,285,221
Sea transport (not vehicle on ferry) 2,026,125 1,012,283 -1,013,842
Other 84,756 516,762 +432,006
Road transport 57,897 10,309 -47,588

Export volume by port

What this shows: Export value handled by each UK port.

Top 5 values

Port £
Dover / Eurotunnel 48,409,986
London Heathrow Airport 39,261,596
East Midlands Airport 26,911,426
London Stansted Airport 7,190,206
London 7,118,368

Export port rank shift: first 12 months vs second 12 months

What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.

Top 10 values

Port First 12m £ Second 12m £ Delta £
Dover / Eurotunnel 33,758,808 14,651,178 -19,107,630
London Heathrow Airport 19,406,068 19,855,528 +449,460
East Midlands Airport 16,791,141 10,120,285 -6,670,856
London Stansted Airport 4,032,062 3,158,144 -873,918
London 4,785,035 2,333,333 -2,451,702
ZLC 2,902,843 2,143,080 -759,763
Dover 1,933,802 1,272,853 -660,949
Holyhead 841,605 1,022,915 +181,310
Liverpool Docks 843,710 443,774 -399,936
Felixstowe 897,203 74,436 -822,767

Quick facts

HS code: 491191

Coverage: United Kingdom, most metrics for the last 24 months

Description: Printed pictures, designs, and photographs for decoration or display