Truevie Ltd

Truevie Ltd is a small, active company registered in London, UK, founded four years ago in 2020. It operates as an e-commerce site and has a real address, with two directors and two owners. The company's core business involves importing clothing and accessories (not knitted or crocheted), with recent activity recorded just one month ago. It’s a private limited company with a turnover of just £23,000 – a significant drop from the previous year.

The company’s website, TrueVie, showcases a mixed British French lifestyle brand offering a range of clothing, from t-shirts and hoodies to tracksuits and bags. It emphasizes unique quality pieces inspired by everyday life, and even boasts features in GQ Magazine. The site is impressively detailed, with extensive country-specific payment options and shipping details. It seems to be targeting a global customer base.

Financially, Truevie Ltd is facing challenges. Net losses have deepened considerably, reaching -£42,000 – a substantial increase from the previous year. Cash reserves have also plummeted, falling to just £510. Trade debtors are at zero, which could indicate a cash-based business model or difficulties collecting payments. On the positive side, creditors have increased, which might reflect increased stock purchases to meet demand. The company's small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for flexibility, but the sharp decline in profitability is concerning. With no auditor mentioned (likely exempt as a small company), the figures are unaudited.

The company's reliance on imports, coupled with the recent drop in turnover, suggests potential supply chain or market-related pressures. Whether Truevie Ltd can navigate these challenges and capitalize on its brand positioning remains to be seen.

Registered in England/Wales under the registration number 12807494, with a registered address at E10 6RA, England, London, Studio 31 679 High Road Leyton.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.