The Hour Limited

The Hour Limited is a small, active company based in London, UK, founded eight years ago in 2016. With a single employee and £66,970 in assets, it operates as a solo-founded venture led by a director and owner, Rasoeva Nana. The company runs an e-commerce site specializing in retail via mail order and internet sales, regularly importing clothing and accessories—not knitted or crocheted—for nine months, with the latest import occurring in January 2025. It has a real registered address, and only one other company is registered at the same address.

The Hour’s website, The Hour x Liberty, showcases a curated collection of dresses, trousers, skirts, and tops, emphasizing "silhouette, confidence, and identity." The site highlights size-inclusive pieces, luxury fabrics, and premium craftsmanship, catering to UK sizes 12 to 28. It also features a dedicated section for "The Hour x Liberty Collection," alongside new arrivals and a blog exploring the brand's aesthetic, cut, and versatility. The site prominently displays customer testimonials and social media links, reinforcing its commitment to quality and style.

Financially, The Hour Limited presents a mixed picture. Accumulated depreciation has increased by 86%, and additions to property, plant, and equipment have remained steady. Advances to the director have grown by 11%, and the company’s cash bank has decreased by 17%. Creditors have increased by 15%, while current assets have grown by 24%. Debtor levels have risen significantly, by 77%. Equity has also declined by 13%, resulting in net assets of -£280,000. The company's small size—meeting two of three criteria for a small company—helps it remain flexible, but the decline in equity and cash reserves suggest potential challenges. No auditor is mentioned, likely due to its small size.

Overall, The Hour Limited appears to be a growing e-commerce business facing typical startup pressures. While its online presence and product offerings are strong, the financial data indicates a need for careful management to ensure long-term sustainability.

Registered in England/Wales under the registration number 10430996, with a registered address at W1J 5NE, United Kingdom, London, 4 Hill Street, Hill Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.