Sungod Ltd

Sungod Ltd is a small, active family business based in Bedford, UK, founded eleven years ago in 2013. With thirteen employees and £2,051,558 in assets, it operates a real address and is led by two directors and two owners. The company runs an e-commerce site and regularly imports and exports optical and medical tools and devices – nineteen months of imports and thirty-six months of exports recorded.

The website, Sungod, showcases a wide range of performance sunglasses and goggles, emphasizing design and technology. It partners with high-profile teams and athletes, including McLaren F1 Team and INEOS Grenadiers, and offers custom sunglasses alongside its standard lines. The site highlights its commitment to quality and innovation, with a focus on both sports and lifestyle applications.

Financially, Sungod Ltd's recent report reveals some interesting trends. While cash reserves increased by a substantial 290%, reaching £150,000, net assets decreased by a significant 190%, landing at -£2,400,000. Bank borrowings also rose, increasing by 100% to £10,000. Trade debtors decreased by 52%, suggesting better collection practices, but creditors increased by 16%, potentially reflecting increased supplier costs. The company's small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for agility, but the large equity decline is concerning. No auditor is mentioned, so the report is unaudited.

The company’s increased focus on high-profile partnerships and custom designs could be driving revenue growth, but the negative equity suggests it’s burning through cash faster than it’s generating profit. It’s possible the company is investing heavily in marketing and product development, which could pay off in the long run, but for now, Sungod Ltd faces a challenging financial landscape.

Registered in England/Wales under the registration number 08687475, with a registered address at MK44 3PX, Bedford, The Manor Church End, Willington.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.