Sungod Ltd
- Active
- Small
- 12 years
- 16 employees
- £1,911,535 (cur assets)
- Regular importer
- Regular exporter
- Real address
- 2 directors
- 2 owners
- Family business
- London
- E-commerce
Two conditions of three:
1.Turnover < £10.2 million
2.Balance sheet total < £5.1 million
3.Average number of employees < 50
Field of Operation
Website
Summary
Sungod Ltd is a small, active family business based in Bedford, UK, founded eleven years ago in 2013. With thirteen employees and £2,051,558 in assets, it operates a real address and is led by two directors and two owners. The company runs an e-commerce site and regularly imports and exports optical and medical tools and devices – nineteen months of imports and thirty-six months of exports recorded.
The website, Sungod, showcases a wide range of performance sunglasses and goggles, emphasizing design and technology. It partners with high-profile teams and athletes, including McLaren F1 Team and INEOS Grenadiers, and offers custom sunglasses alongside its standard lines. The site highlights its commitment to quality and innovation, with a focus on both sports and lifestyle applications.
Financially, Sungod Ltd's recent report reveals some interesting trends. While cash reserves increased by a substantial 290%, reaching £150,000, net assets decreased by a significant 190%, landing at -£2,400,000. Bank borrowings also rose, increasing by 100% to £10,000. Trade debtors decreased by 52%, suggesting better collection practices, but creditors increased by 16%, potentially reflecting increased supplier costs. The company's small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for agility, but the large equity decline is concerning. No auditor is mentioned, so the report is unaudited.
The company’s increased focus on high-profile partnerships and custom designs could be driving revenue growth, but the negative equity suggests it’s burning through cash faster than it’s generating profit. It’s possible the company is investing heavily in marketing and product development, which could pay off in the long run, but for now, Sungod Ltd faces a challenging financial landscape.
Registered in England/Wales under the registration number 08687475, with a registered address at SE1 7NN, United Kingdom, London, New Prospect House, 8 Leake Street.
WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.
Owners & PSC
-
Individual
- 9 years
- 1
- 25%+
-
Resident of United Kingdom
-
Individual
- 9 years
- 1
- 25%+
-
Resident of United Kingdom
Managers
-
Individual
- 12 years
- 1
-
Resident of United Kingdom
-
Individual
- 12 years
- 1
-
Resident of United Kingdom
Last reports
The latest confirmation statement submitted five months ago.
Last news
-
Total exemption full accounts made up to 2024-09-30Download 11 pages pdf report
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Confirmation statement made on 2025-09-12 with updatesDownload 4 pages pdf report
-
Registered office address changed from The Manor Church End Willington Bedford MK44 3PX to New Prospect House 8 Leake Street London SE1 7NN on 2025-07-17Download 1 page pdf report
Importer profile by HS codes
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Last imported products
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Exporter profile by HS codes
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Last exported products
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FAQ about Sungod Ltd
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