Smellacloud Ltd

Smellacloud Ltd is a small, holding company based in Doncaster, UK, with an active status. Founded five years ago in December 2019, the company employs eight people and holds £440,673 in assets. It operates a real address and is managed by one director and two owners. The business runs an e-commerce site specializing in aromatherapy products, including aroma diffusers, essential oils, herbal teas, and skincare items. It's an irregular importer, with its top import category being paper and paperboard products, though just one month of imports were recorded as of May 2021.

The company’s website showcases a range of products, emphasizing natural, cruelty-free, and organic options. It offers free UK shipping on orders over £30 and features a blog with articles on aromatherapy and wellness. The site’s design is clean and modern, with a focus on high-quality product photography and user-friendly navigation. It’s clear the company is targeting a health-conscious and aesthetically-minded customer base.

Financially, Smellacloud Ltd presents a mixed picture. While current assets increased by 21% to £440,000, net assets decreased by 67% to -£60,000. Cash bank on hand plummeted 91% to just £13,000. Trade debtors increased dramatically by 490% to £31,000, which could indicate a reliance on customer payments. Creditors decreased by 24% to £170,000, which is a positive sign. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for flexibility, but the significant equity decline raises concerns. As a small company, it’s exempt from an audit, so the financial statements are unaudited.

The company's intangible assets have increased significantly, with a gross cost of £120,000, which could be attributed to website development or marketing efforts. It’s clear the company is investing in its online presence, but the declining equity suggests it’s burning through cash faster than it’s generating revenue. It seems like they are trying to grow quickly, but need to manage their cash flow more effectively.

Registered in England/Wales under the registration number 12358658, with a registered address at DN6 8DA, United Kingdom, Doncaster, Dept 302a, 43 Owston Road, Carcroft.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.