Shiftcam Emea Ltd

Shiftcam Emea Ltd from Basingstoke UK: a small holding company with an active status, was founded five years ago. It employs just two people and holds £148,512 in assets, operating from a real address. The company has two directors and one owner. It regularly imports optical and medical tools and devices, with 18 months of import activity recorded, the last in September 2024.

The company's website, ShiftCam Global, showcases a wide range of mobile photography gear, including lenses, grips, lights, and tripods. It’s clearly an e-commerce business, selling directly to consumers and promoting its products through a slick, modern website. The site highlights its innovation, with a focus on mobile photography and videography, and even offers bundles and kits for different skill levels. It’s got a lot of products, and it seems like they’re trying to appeal to both casual users and more serious content creators. They even have a new 8in1 Mobile Content Creator Kit, which is currently available for preorder.

Financially, Shiftcam Emea Ltd presents a mixed picture. Cash reserves have plummeted 86%, dropping to just £380, while bank borrowings have remained steady. Creditors have increased by 32%, and debtors have decreased by 26%. The company’s net assets are negative, at -£210,000, which is a significant decline. It’s a small company, meeting two of three conditions for classification (turnover under £10.2m, assets under £5.1m, and fewer than 50 employees). The lack of a mentioned auditor suggests it’s exempt from an audit as a small company.

The sharp drop in cash reserves and negative equity are concerning, suggesting the company might be burning through money. However, the steady import activity and active e-commerce presence indicate ongoing business operations. The company’s reliance on a single owner and small workforce could make it vulnerable to management issues, but also allows for agility.

Registered in England/Wales under the registration number 12358497, with a registered address at RG21 4HG, England, Basingstoke, Belvedere House Belvedere House, Basing View.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.