Ruta 40 Ltd

Ruta 40 Ltd is a small, active company based in London, UK, founded fifteen years ago in March 2010. With £11,185 in assets and a real registered address at Flat 82 Scotts Sufferance Wharf, it’s a lean operation managed by one director and owner, Bradbury Mark Edward. The company operates in the other retail sale not in stores, stalls or markets industries and is an irregular importer, primarily dealing in drinks, alcohol, and vinegar, with the last import activity recorded one month ago in December 2024.

The company’s website, Ruta40.com, showcases a curated selection of Argentinian Malbec wines, emphasizing boutique producers and award-winning winemakers. The site offers free delivery on UK orders over £75 and highlights features like carbon offsetting and subscription services. The website is clearly an e-commerce platform, focused on direct-to-consumer sales of Argentinian wine. It's a niche offering, targeting Malbec fans and those seeking ethically produced wines.

Financially, Ruta 40 Ltd presents a mixed picture. Current assets have significantly dropped by 58%, falling to £11,000, while net assets remain at -£150,000. Cash reserves have also decreased by 72%, now standing at £8,700. Trade debtors have increased by 64%, suggesting a potential issue with customer payments. Creditors, however, have decreased by 8.6%, indicating improved debt management. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for flexibility, but the substantial losses and declining cash reserves are concerning. As a small company, it’s exempt from an audit, so the figures are unaudited.

The company’s reliance on a single owner and director, coupled with the fluctuating financial performance, suggests it's a startup still navigating challenges. While the e-commerce platform appears well-designed and focused, the financial data indicates a need for careful management to ensure long-term sustainability.

Registered in England/Wales under the registration number 07173504, with a registered address at SE1 2DF, United Kingdom, London, Flat 82 Scotts Sufferance Wharf, 5 Mill Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.