Pretty Obsessed Ltd

Pretty Obsessed Ltd, based in Stockton-On-Tees, UK, is a small, active e-commerce business founded six years ago in 198. With four employees and £129,692 in assets, it’s a solo-founded operation managed by a single director and owner, Kelly Wright. The company operates an e-commerce site specializing in curated subscription boxes and mystery boxes filled with beauty products, with a focus on full-size items. It also imports essential oils and perfumes, although activity has been irregular, with the last recorded import dating back to December 2019.

The website, prettyobsessed.co.uk, is vibrant and user-friendly, showcasing a wide range of subscription options—from the "Luxury Beauty Box" to the "Self Love Box"—and a selection of mystery boxes catering to various preferences. The site heavily promotes "Shop Now, Pay Later" options via Clearpay, and emphasizes free delivery over £50. Blog content highlights new collections and exclusive offers, and the site features prominent links to social media platforms.

Financially, Pretty Obsessed Ltd presents a mixed picture. While cash reserves increased by a healthy 86% to £85,000, bank borrowings increased to £59,000, and creditors rose significantly. Trade debtors are currently zero, which could be a positive sign of prompt payments, but it’s also possible that the company has tightened its credit terms. Net assets have increased to £4,000, but the company is still reliant on bank borrowings. The company meets two of three criteria for being a small company—turnover under £10.2 million, balance sheet total under £5.1 million, and fewer than 50 employees—and is exempt from an audit. The accounts are unaudited, relying on director-reported data.

Overall, Pretty Obsessed Ltd seems to be navigating the challenges of a growing e-commerce business. The focus on subscription boxes and mystery boxes appears to be driving sales, but the increased reliance on bank borrowings suggests that the company is burning through cash. Whether it can sustain this growth trajectory remains to be seen.

Registered in England/Wales under the registration number 11392418, with a registered address at TS18 3RB, England, Stockton-On-Tees, Suite 5&6 Concorde Way, Preston Farm Industrial Estate.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.