East End Cosmetics Limited

East End Cosmetics Ltd is a small, active company founded twenty-one years ago in 2003. With two employees and £590,068 in assets, it’s a family business operating from a real address in London. The company has three directors and two owners, and it’s been steadily importing essential oils and perfumes for a month, while exporting them for nine months.

The company’s website reveals a diverse range of products, from makeup and skincare to fragrances and hair care, catering to both men and women. It’s a full-fledged e-commerce operation, complete with a loyalty program, a blog, and a robust search function. The site showcases a wide array of brands, from well-known names like Rimmel and L’Oreal to lesser-known labels, and even features its own “East End Exclusive” range. It’s clear the company aims to be a one-stop shop for beauty enthusiasts.

Financially, East End Cosmetics Ltd presents a mixed picture. Current assets have decreased by 9.3% to £590,000, while net assets have fallen by a significant 57%, settling at £26,000. Bank borrowings have risen by 29%, reaching £23,000, and cash reserves have declined by an impressive 30% to £28,000. Creditors, however, have decreased by 18%, suggesting some improvement in managing debts. The company’s small size—meeting two of three criteria for being a small company—helps it remain nimble. As a small company, it’s exempt from an audit, so the figures are unaudited.

The company’s import activity is irregular, with just one month of importing essential oils and perfumes recorded, while exports have been consistent for nine months. The decrease in net assets and cash reserves, however, raises questions about its financial health. It’s possible that increased competition in the online beauty market, or rising costs of goods, are impacting profitability. The company’s long history and established customer base, however, suggest it has the potential to weather these challenges.

Registered in England/Wales under the registration number 04812353, with a registered address at E1 7JF, 131 Middlesex Street, London.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.