Lully Ltd

Lully Ltd is a small, active company based in London, UK, founded twelve years ago in March 2013. It’s a solo founder operation with one director and owner, Stewart Jane Louise. The company holds £29,604 in assets and operates from a real address at 5 Netherwood Road, W14 0BL. Lully Ltd is an irregular importer, with its top import category being Toys, games, and sports equipment, totaling just one month of imports back in September 2018. The company operates in the non-trading company industries.

The company’s website, luvlully.com, centers around a baby lullaby toy called “Lully.” This toy sings 23 calming songs, including classics like "You Are My Sunshine" and "Hushabye Mountain," designed to help babies relax and establish bedtime routines. The website emphasizes the toy's scientific backing, highlighting the importance of quiet time and the soothing effect of lullabies on infant development. It’s clearly targeted at parents seeking a simple, effective way to help their babies sleep better. There's also a section dedicated to the history of lullabies and their cultural significance.

Financially, Lully Ltd is showing some concerning trends. While cash reserves increased slightly to £2,000, net assets decreased significantly to -£48,000. Creditors rose by 5.8% to £78,000, and trade debtors also increased, suggesting potential issues with cash flow. The company’s small size—meeting two of three criteria for a small company—helps it remain flexible, but the negative equity is a red flag. The lack of employees (zero reported) means the business is likely run by the founder alone. With no auditor mentioned (likely exempt as a small company), the figures are unaudited. It seems like the company is burning through money, and it’s important to see if it can stabilize its finances.

Registered in England/Wales under the registration number 08452586, with a registered address at W14 0BL, London, 5 Netherwood Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.