Joro Experiences Limited

Joro Experiences Ltd, based in London, UK, is a small, active company founded seven years ago. With nine employees and £4,313,860 in assets, it operates from a real address and is overseen by three directors and two owners, boasting a respectable Google rating of 4.0 from five reviews. The company irregularly imports clothing and accessories, not knitted or crocheted, with just two months of import activity recorded as of September 2022.

The company’s website, joroexperiences.com, paints a picture of a luxury travel agency specializing in “rare adventures” on land and sea worldwide. It positions itself as curators of the extraordinary, bringing together specialist knowledge and trusted connections to take clients out of the everyday. The website highlights bespoke itineraries, personalized service, and a focus on unique experiences—a far cry from typical package tours. It’s clear that Joro Experiences isn't just selling trips; it's selling a lifestyle.

Financially, Joro Experiences Ltd shows a mixed bag. Cash reserves jumped a remarkable 160% to £1.2 million, a positive sign of increased liquidity. However, bank borrowings increased by 59%, reaching £4,100, and creditors rose 4.1% to £4.1 million. Trade debtors decreased by 11%, suggesting better collection practices. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for flexibility, but the increase in debt warrants a closer look. While the company’s net assets grew by 23%, to £260,000, it’s important to note that the figures are unaudited, and no auditor is mentioned—likely due to the company’s small size and exemption from an audit.

Overall, Joro Experiences Ltd appears to be financially stable, with strong cash reserves, but the increase in debt and lack of audit raise some questions. The company’s focus on luxury travel and bespoke experiences seems to be resonating with clients, but it will be interesting to see if it can sustain its growth and manage its finances effectively in the long term.

Registered in England/Wales under the registration number 11021642, with a registered address at W1B 2LB, England, London, 2 Princes Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.