Its Pure Limited

Its Pure Limited, based in Kingston Upon Thames, UK, is a small holding company with an active status, having been founded fourteen years ago in 2011. The company employs four people and holds assets totaling £246,008. It operates a real address and is managed by one director and one owner. Its Pure Limited runs an e-commerce site and regularly imports tanning and dyeing products (for three months, most recently in June 2024) and exports essential oils and perfumes (for four months, most recently in November 2024).

The company’s website showcases a focus on natural and organic hair color solutions. It emphasizes the use of 100% natural ingredients, highlighting benefits like volume, strength, and shine. The site actively promotes its certified organic hair dye, free from common harmful chemicals, and offers a range of products including hair cleansers, conditioners, oils, and treatments. A blog section provides educational content on hair care and the benefits of natural ingredients, like amla.

Financially, Its Pure Limited presents a mixed picture. While current assets increased by 9.5% to £250,000, net assets remained constant at £130,000. Bank borrowings decreased by 34% to £21,000, and cash reserves fell by 7.6% to £53,000. Trade debtors increased significantly by 41%, which could be a sign of growth, but also a potential risk if payments are delayed. Creditors also rose by 33%, indicating increased short-term liabilities. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for agility, but the rise in trade debtors needs monitoring. As a small company, it is exempt from an audit, relying on unaudited accounts.

Registered in England/Wales under the registration number 07545327, with a registered address at KT2 6DL, England, Kingston Upon Thames, 43 St. Georges Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.