Friends Choice Limited

Friends Choice Ltd, based in Coventry, UK, is a small, family-run business with an active status. Founded twelve years ago in 2012, the company employs nine people and holds £494,661 in assets. It operates from a virtual address – a fact highlighted by the presence of 610 other companies registered at the same location – and is managed by two directors and two owners. The business runs an e-commerce site and irregularly imports textile products, used clothing, and rags, with the last import activity recorded a year and a half ago in June 01, 2020.

The company’s website, Friendschoices.com, is a travel guide community. It’s a platform where users can share recommendations and guides for various cities and activities worldwide. The site categorizes recommendations by city, type of establishment (restaurants, hotels, bars, shopping), and price range. It also features travel tips, guides, and a section for sharing personal travel experiences. The site’s extensive list of categories—from Afghan cuisine to Zimbabwean crafts—suggests a broad scope and a dedicated user base.

Financially, Friends Choice Ltd’s recent performance presents a mixed picture. Cash bank on hand has plummeted by a staggering 72%, dropping to £73,000. Creditors have increased by 46%, reaching £450,000, while debtors have exploded by 1000%, reaching £350,000. Equity, however, has seen a significant boost, increasing by 170% to £6,500. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for flexibility, but the substantial increase in debt raises concerns about its financial health. The lack of an auditor mentioned (likely exempt as a small company) means the figures are unaudited.

The company’s reliance on irregular imports and its online community platform suggest a unique business model, but the recent financial trends indicate a need for careful management and a strategy to stabilize its cash flow.

Registered in England/Wales under the registration number 08146103, with a registered address at CV6 4AD, United Kingdom, Coventry, Bridge House, 9 - 13 Holbrook Lane.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.