Forageplus Limited

Forageplus Limited, based in Bootle, UK, is a small, active company established nineteen years ago in 2005. With just four employees and £312,704 in assets, it operates from a virtual address shared by fourteen other companies, a fact that raises some questions. The company is led by two directors and a solo founder, Braithwaite Sarah Louise, and runs an e-commerce site focused on horse feed and supplements. It has a stellar 5.0 Google rating based on 81 reviews, a testament to its customer service.

The company’s website, Forageplus, is clearly the core of its business. It's a comprehensive resource for horse owners, offering a wide range of feeds, balancers, supplements, and analysis services. The site emphasizes a “forage-focused” approach to horse nutrition, offering personalized feeding plans and expert advice. It even provides testing services for hay, grass, soil, and water, demonstrating a commitment to scientific rigor. The website also features a section on horse rider clothing and books, expanding its offerings beyond feed.

Financially, Forageplus Limited presents a mixed picture. While cash bank on hand increased by 23% to £160,000, current assets remained steady at £310,000. However, creditors decreased by 11% to £96,000, and trade debtors decreased by 5.7% to £47,000. A notable decline occurred in fixed assets, which fell by 20% to £61,000. Intangible assets also saw a reduction, dropping 10% to £19,000. The company’s small size—meeting two of three criteria for being small—helps it maintain agility, but the decrease in intangible assets could be a cause for concern. The lack of an auditor mentioned suggests the company is exempt from an audit, relying on unaudited financial statements.

The company’s irregular import and export activities—optical and medical tools for two months, and animal feed and food waste for one month—are a curious detail. It’s unclear how these activities relate to its core horse feed business, but they do suggest a degree of diversification. Overall, Forageplus Limited appears to be a well-regarded niche business with a strong online presence, but its financial performance warrants close monitoring.

Registered in England/Wales under the registration number 05453649, with a registered address at L20 7BZ, England, Bootle, 61/63 Stanley Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.