Donna Bella Ltd

Donna Bella Ltd from London UK: a small, active company founded twelve years ago, is currently facing some financial challenges with accounts overdue for four months. The company, which employs just two people and holds assets of £82,794, operates from a virtual address and is led by one director and owner. It regularly imports miscellaneous manufactured goods (for six months) and exports electrical machinery and equipment (for three months).

The company’s website, donnabella.co.uk, showcases a range of hair expression products, including straighteners, curling wands, and styling tools. It appears to be primarily an e-commerce business, targeting both professional and home users. The site highlights customer testimonials and even features an Instagram feed, suggesting a focus on brand building and social media engagement. The site also sells a 4 in 1 curler, and the company has a showroom in Harrods.

Financially, Donna Bella Ltd’s recent performance presents a mixed picture. While cash reserves increased by 31% to £28,000, net assets decreased by 18% to -£210,000. Bank borrowings have been significantly reduced, dropping 100% to zero, which is a positive sign. However, trade debtors have increased by a substantial 190%, potentially indicating difficulties in collecting payments. Creditors have also decreased by 25%, which could be a sign of better debt management. The company’s small size (meeting two of three criteria for a small company) helps it remain flexible, but the decrease in equity is a cause for concern. As a small company, it is exempt from an audit, so the financial data is unaudited.

The company’s reliance on a virtual address, coupled with the overdue accounts, suggests potential management issues or cash flow challenges. However, the active import and export operations, along with the strong online presence, indicate a business with potential.

Registered in England/Wales under the registration number 08396306, with a registered address at NW4 4NJ, London, London, 129 Station Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.