Diana London Ltd

Diana London Ltd is a small, active company based in London, UK, founded four years ago in September 2020. With a single employee and £163,257 in assets, it’s a solo-founded operation run by a director and owner, Lee Jihyun. The company operates in the retail sale via mail order houses or via internet, and the other retail sale not in stores, stalls or markets industries. It’s a regular exporter, with its top export categories including Clothing and accessories, not knitted or crocheted, totaling 6 months of exports.

The company’s website, Dianalondontextiles.co.uk, showcases a focus on digital printing and fabric sourcing for African and Gulf markets. It offers both traditional and fashion fabrics, with an in-house design studio creating customized prints tailored to European trends. The site emphasizes quality assurance, vibrant colors, and responsive customer support via WhatsApp—a key feature. It also has a physical location in London, encouraging customers to visit.

Financially, Diana London Ltd presents a mixed picture. While cash reserves increased dramatically by 5,500% to £1,500, current assets decreased by 17% to £160,000. Net assets plummeted 460% to -£180,000, indicating significant losses. Creditors increased by 51% to £350,000, and trade debtors decreased by 39% to £15,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it remain agile, but the sharp decline in equity raises concerns. The company is exempt from an audit, so the figures are unaudited.

It seems Diana London Ltd is navigating a challenging period. While the website suggests a focus on growth and customer engagement, the financials reveal a company burning through money. Whether the company can sustain its operations and achieve profitability remains to be seen—but its focus on niche markets and personalized service could be key to its future success.

Registered in England/Wales under the registration number 12874144, with a registered address at SW18 1UT, England, London, Apartment 7 8 Osiers Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.