Ordinary Better Ltd

Ordinary Better Ltd is a small, holding company registered in York, UK, with an active status. Founded four years ago in May 2020, the company employs just one person and holds £272,711 in assets. It operates from a virtual address – with 36 other companies registered at the same location – and is managed by two directors and three owners. Ordinary Better Ltd runs an e-commerce site and regularly imports glass and glassware, with three months of import activity recorded as of August 2023.

The company’s website showcases a range of homeware products, emphasizing sustainable materials and plastic-free packaging. It’s clear the focus is on eco-conscious consumers, offering everything from coffee glasses to plastic-free cleaning subscription boxes. The site’s design is clean and modern, with a strong emphasis on visual appeal and customer convenience. It's a clear retail sale via mail order and internet industries.

Financially, Ordinary Better Ltd presents a mixed picture. While current assets increased by 130% to £270,000, equity plummeted 40% to -£26,000. Bank borrowings are down -100% to zero, which is good, but cash reserves have also fallen significantly by 91% to just £370. Creditors have risen substantially by 86% to £300,000, and trade debtors have increased to £19,000. The company meets the criteria for a small company, with turnover under £10.2m, assets under £5.1m, and fewer than 50 employees. With no auditor mentioned, the financial statements are unaudited.

It seems Ordinary Better Ltd is experiencing some financial pressures, despite a growing asset base. The significant increase in creditors suggests a need to manage cash flow, and the negative equity raises questions about long-term sustainability. However, the company’s focus on a niche market – sustainable homeware – and its active e-commerce presence could provide a foundation for future growth.

Registered in England/Wales under the registration number 12597886, with a registered address at YO24 4EY, England, York, 124 Acomb Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.