Choice Marketing Limited

Choice Marketing Limited is a small, active company based in Eastbourne, UK, founded twenty-three years ago in 2002. With £763,277 in assets and a virtual address, the company employs just three people and is overseen by seven directors—a somewhat unusual management structure given its size. Notably, there are no registered owners, which is not uncommon for smaller entities. The company irregularly imports toys, games, and sports equipment, with the last recorded import activity dating back to August 2017.

The company's website reveals a different story—it operates as a buying group for independent garden centres. Rather than direct retail, Choice Marketing focuses on connecting members, providing marketing support, and leveraging group purchasing power to secure better trading terms. The site highlights partnerships with a market-leading agency and boasts 59 member centres across the UK, generating a combined retail turnover of £220 million. It's a membership-based model, offering opportunities for garden centres to grow their businesses through collaboration and access to exclusive deals.

Financially, Choice Marketing Limited presents a mixed picture. While cash reserves increased by a healthy 12% to £650,000, other key indicators show some pressure. Trade debtors decreased by 23%, suggesting improved collection rates, but creditors also rose by 2.1% to £530,000. Equity increased by 13% to £240,000, which is a positive sign. The company’s small size (meeting two of three criteria for a small company) allows for flexibility, but the fluctuating debtor and creditor balances warrant attention. The unaudited accounts, overseen by Humphrey & Co Audit Services Ltd, rely on director-reported data, and the lack of a detailed profit and loss statement—a common exemption for small companies—makes a full financial assessment difficult. Overall, Choice Marketing appears to be financially stable, but the trends suggest a need for careful management of working capital.

Registered in England/Wales under the registration number 04370556, with a registered address at BN21 3YA, England, Eastbourne, 7-9 The Avenue.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.