Baselayer Ltd

Baselayer Ltd, based in Orpington, Kent, is a small, active family business founded 19 years ago. With two employees and £118,952 in assets, it operates an e-commerce site specializing in outdoor and sports clothing, boasting a 4.0 Google rating from 10 reviews. The company has three directors and two owners, and its registered address is real, with only one other company registered there. It’s an irregular exporter, with its last export operation occurring in September 2018, focusing on clothing and accessories made by knitting or crocheting.

The company’s website, Baselayer Ltd, is a comprehensive online retailer offering a vast selection of brands and product types, from base layers and outerwear to teamwear and accessories. It caters to a wide range of activities, including skiing, golf, rugby, and running, and even offers bespoke teamwear solutions. The site’s extensive product listings and detailed descriptions demonstrate a commitment to providing customers with a wide variety of options and expert advice. It also has a blog with articles on topics like choosing the right base layers and avoiding blisters.

Financially, Baselayer Ltd shows a mixed picture. While bank borrowings decreased by 36%, cash reserves increased significantly by 46%, reaching £14,000. However, net assets decreased by 69%, dropping to -£3,800, and current assets fell by 13%, settling at £9,000. Creditors remained stable. The company’s small size—meeting two of three criteria for being a small company—helps it stay nimble, but the decline in equity is a concern. The company is exempt from an audit, so the financial statements are unaudited. The company’s turnover is not mentioned, but it’s likely below £10.2 million.

Overall, Baselayer Ltd appears to be navigating a period of change, with a focus on online sales and a wide range of products. The financial results suggest some challenges, but the company’s established brand and loyal customer base should help it weather the storm.

Registered in England/Wales under the registration number 05715227, with a registered address at L20 7BZ, England, Bootle, 61/63 Stanley Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.