Aura Demi Ltd

Aura Demi Ltd from London UK: small company, active status, founded 6 years ago, £96,700 assets, real address, 1 director, 2 owners. Regular importer of various textile products, sets, used clothing, and rags (5 months imported). It’s a small company as it met two conditions of three: turnover less than £10.2 million, balance sheet less than £5.1 million, employees less than 50. The last reported current assets is £96,700.

The company operates as an online retailer specializing in high-quality bed linens, towels, and related home goods. Its website, aurademi.com, showcases a wide range of products, from duvet covers and flat sheets to bathrobes and towels, catering to both residential and hotel customers. The site emphasizes Turkish cotton, bespoke designs, and a commitment to quality—a clear focus on premium offerings. The brand also highlights partnerships with hotels, suggesting a B2B component alongside its direct-to-consumer retail model. The site's layout and product photography are professional, indicating an investment in brand presentation.

Financially, Aura Demi Ltd demonstrates a mixed picture. While current assets increased by 20% to £97,000, cash reserves fell 30% to £61,000. Bank borrowings increased by 260%, reaching £61,000, and creditors decreased by 30% to £17,000. Trade debtors decreased by 44%, suggesting better collection of payments. The company’s small size helps it remain agile, but the increase in bank borrowings and decrease in cash reserves raise concerns about its financial stability. The company’s unaudited accounts, exempt due to its size, rely on director-reported data.

Overall, Aura Demi Ltd appears to be a small, growing business facing some financial pressures. The company’s focus on quality and its B2B partnerships suggest potential for future growth, but it will need to carefully manage its cash flow and debt levels to ensure its long-term success. The directors seem to be working hard, but the company could benefit from a more detailed financial plan.

Registered in England/Wales under the registration number 11754371, with a registered address at SW19 2DW, United Kingdom, London, 88 Hogarth Crescent.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.