Amarma Ltd

Amarma Ltd, based in London, UK, is a small, active company established nine years ago. With two employees and £59,384 in assets, it operates from a real address and is overseen by two directors and owners. The company regularly imports and exports clothing and accessories, excluding knitted or crocheted items—16 months of import activity and 7 months of export activity, with the latest operations occurring in February 2025.

The company's website reveals a fascinating, if somewhat unusual, focus: theoretical history consultancy and research. Amarna Ltd provides advice and solutions in strategy, intelligence, forecasting, and communication, showcasing sociohistorical models and exploring topics like global growth, civil war prediction, generational archetypes, and the rise and fall of civilizations. It’s a far cry from a typical e-commerce business, and the website reads more like an academic paper than a sales pitch.

Financially, Amarna Ltd presents a mixed picture. Cash bank holdings have decreased by a significant 36% to £12,000, while creditors have doubled to £50,000. Trade debtors have also risen dramatically—220%—reaching £32,000. Despite this, retained earnings and accumulated losses have increased by 150%, to £570. The company's small size—meeting two of three criteria for being considered small—allows for flexibility, but the rise in creditors suggests potential cash flow pressures. The company is exempt from an audit, so the figures are unaudited.

The sharp increase in debtors could be a result of extending credit terms to new clients, or it could indicate difficulties in collecting payments. The decrease in cash reserves, combined with the rise in creditors, suggests the company is burning through money faster than it’s bringing it in. It's possible the theoretical nature of their work makes it difficult to predict income, and the company is relying on larger projects to sustain itself.

Registered in England/Wales under the registration number 09767908, with a registered address at W13 8JJ, England, London, Flat 20 The Grange, The Knoll.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.