Ali Abdaal Ltd

Ali Abdaal Ltd, based in London, UK, is a small, active company founded five years ago in 2019. With fourteen employees and £5,189,796 in assets, it's a solo-founded operation led by two directors and one owner. The company is an irregular importer, primarily dealing in toys, games, and sports equipment, with just one month of imports recorded as of February 2023.

The company’s website, aliabdaal.com, showcases a multifaceted brand centered around productivity and personal development. It's not an e-commerce site in the traditional sense, but rather a content hub and platform for selling digital products and services. Ali Abdaal, the founder, is a well-known YouTuber and author, and the website serves as a central location for his content, including articles, videos, a podcast, and a newsletter. The site offers a range of resources, from free articles and journaling prompts to paid courses and systems like LifeOS, designed to help people manage their time and achieve their goals. It also promotes his New York Times bestselling book, *FeelGood Productivity*. The site also features a YouTube Academy, offering courses and templates for aspiring YouTubers.

Financially, Ali Abdaal Ltd shows a mixed picture. While cash and cash equivalents increased by a substantial 27%, to £1.5 million, other key metrics reveal some pressure. Creditors surged by a significant 170%, reaching £610,000, and trade debtors rose by nearly 50%, to £200,000. Net losses deepened, although the company’s equity increased by 61%, to £4.7 million. The number of employees decreased by 21%, to eleven. The company is exempt from an audit, so the financial statements are unaudited.

Overall, Ali Abdaal Ltd appears to be a thriving content creation and digital product business. The company’s success is driven by Ali Abdaal’s personal brand and the demand for productivity tools and advice. However, the increase in creditors and trade debtors suggests that the company may be facing some cash flow challenges, and it's important to monitor these trends closely.

Registered in England/Wales under the registration number 12112883, with a registered address at W1U 7DY, United Kingdom, London, Floor 2 48 George Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.