Import/export HS code 85437007: Kids' electronic learning devices
Interactive devices designed to help children learn through electronic means
Why this is important if you are looking for potential customers in the UK:
- It helps you understand the market size for your product in the UK.
- It provides you with a list of potential leads who have bought similar products.
* UK only, last 24 months analysed
Imports by country
What this shows: Import market volume by exporter country into the UK.
Top 5 values
| Country | £ |
|---|---|
| China | 5,824,093 |
| China, Hong Kong Special Administrative Region | 210,277 |
| Poland | 145,994 |
| United States | 37,474 |
| Germany | 29,059 |
Countries rank shift: first 12 months vs second 12 months
What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 3,877,252 | 1,946,841 | -1,930,411 |
| China, Hong Kong Special Administrative Region | 18,480 | 191,797 | +173,317 |
| Poland | 111,622 | 34,372 | -77,250 |
| United States | 34,286 | 3,188 | -31,098 |
| Germany | 10,455 | 18,604 | +8,149 |
| Belgium | 22,922 | 1,420 | -21,502 |
| Australia | 0 | 19,494 | +19,494 |
| Spain | 21 | 15,763 | +15,742 |
| Ireland | 0 | 9,688 | +9,688 |
| Italy | 5,474 | 1,999 | -3,475 |
Imports by country of origin
What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.
Top 5 values
| Origin | £ |
|---|---|
| China | 6,152,274 |
| China, Hong Kong Special Administrative Region | 80,243 |
| United States | 39,299 |
| Australia | 19,494 |
| Malaysia | 13,803 |
Country of origin rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 4,046,700 | 2,105,574 | -1,941,126 |
| China, Hong Kong Special Administrative Region | 0 | 80,243 | +80,243 |
| United States | 34,286 | 5,013 | -29,273 |
| Australia | 0 | 19,494 | +19,494 |
| Malaysia | 0 | 13,803 | +13,803 |
| Poland | 6,315 | 6,789 | +474 |
| Netherlands | 2,888 | 1,365 | -1,523 |
| Turkey | 0 | 3,531 | +3,531 |
| Sweden | 2,700 | 0 | -2,700 |
| Germany | 0 | 2,199 | +2,199 |
Importers across UK regions
What this shows: Number of importing companies by UK ITL2 region.
Top 5 values
| UK region | Companies |
|---|---|
| Berkshire, Buckinghamshire and Oxfordshire | 4 |
| Inner London - East | 3 |
| Cheshire | 2 |
| Leicestershire, Rutland and Northamptonshire | 2 |
| Bedfordshire and Hertfordshire | 1 |
UK regions rank shift: first 12 months vs second 12 months
What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.
Top 10 values
| UK region | First 12m | Second 12m | Delta |
|---|---|---|---|
| Berkshire, Buckinghamshire and Oxfordshire | 3 | 3 | +0 |
| Inner London - East | 3 | 1 | -2 |
| Cheshire | 1 | 1 | +0 |
| Leicestershire, Rutland and Northamptonshire | 0 | 2 | +2 |
| Bedfordshire and Hertfordshire | 1 | 0 | -1 |
| Gloucestershire and Wiltshire | 1 | 0 | -1 |
| Greater Manchester | 0 | 1 | +1 |
| Hampshire and Isle of Wight | 0 | 1 | +1 |
| Herefordshire, Worcestershire and Warwickshire | 0 | 1 | +1 |
| Kent | 1 | 1 | +0 |
Import volume by transport
What this shows: Import value by transport mode used to bring goods into the UK.
Top 5 values
| Transport | £ |
|---|---|
| Sea transport (not vehicle on ferry) | 4,847,780 |
| Air transport | 1,177,311 |
| Roll on Roll off (RORO) | 195,119 |
| Other | 125,287 |
Transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Sea transport (not vehicle on ferry) | 3,204,745 | 1,643,035 | -1,561,710 |
| Air transport | 615,545 | 561,766 | -53,779 |
| Roll on Roll off (RORO) | 157,113 | 38,006 | -119,107 |
| Other | 115,507 | 9,780 | -105,727 |
Import volume by port
What this shows: Import value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Southampton | 3,152,162 |
| Felixstowe | 1,229,422 |
| London Heathrow Airport | 560,949 |
| London Gateway Port | 412,221 |
| Birmingham Airport | 229,186 |
Port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Southampton | 2,349,693 | 802,469 | -1,547,224 |
| Felixstowe | 927,503 | 301,919 | -625,584 |
| London Heathrow Airport | 490,681 | 70,268 | -420,413 |
| London Gateway Port | 985 | 411,236 | +410,251 |
| Birmingham Airport | 31,770 | 197,416 | +165,646 |
| Manchester Airport | 64,034 | 158,005 | +93,971 |
| 000 | 115,507 | 9,780 | -105,727 |
| Leeds Bradford Airport | 0 | 72,720 | +72,720 |
| 499 | 0 | 64,012 | +64,012 |
| Liverpool Docks | 10,820 | 49,441 | +38,621 |
Importer companies by SIC division
What this shows: Industry breakdown (SIC divisions) of importing companies.
Top 5 values
| SIC | Companies |
|---|---|
| Wholesale trade, except of motor vehicles and motorcycles | 7 |
| Retail trade, except of motor vehicles and motorcycles | 4 |
| Manufacture of computer, electronic and optical products | 3 |
| Office administrative, office support and other business support activities | 3 |
| Computer programming, consultancy and related activities | 2 |
Importer companies over time
What this shows: Monthly count of unique importing companies.
Latest 5
| Month | Companies |
|---|---|
| 2025-11 | 3 |
| 2025-10 | 7 |
| 2025-09 | 3 |
| 2025-08 | 3 |
| 2025-07 | 4 |
Top importers
What this shows: Companies with the highest number of months traded for this HS code.
Importer company size by revenue band
What this shows: Distribution of importers across company revenue bands.
Top 5 values
| Revenue | Companies |
|---|---|
| 54m+ | 9 |
| 0-1m | 5 |
| 1m-15m | 3 |
| Other | 3 |
| 15m-54m | 2 |
Import seasonality
What this shows: Average monthly import pattern from historical data.
Exports by country
What this shows: Export market volume by destination country from the UK.
Top 5 values
| Country | £ |
|---|---|
| United States | 4,149,392 |
| Belgium | 4,073,507 |
| Germany | 880,863 |
| Romania | 571,345 |
| Australia | 426,452 |
Export countries rank shift: first 12 months vs second 12 months
What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| United States | 2,141,741 | 2,007,651 | -134,090 |
| Belgium | 2,490,282 | 1,583,225 | -907,057 |
| Germany | 603,042 | 277,821 | -325,221 |
| Romania | 570,182 | 1,163 | -569,019 |
| Australia | 197,852 | 228,600 | +30,748 |
| Canada | 251,619 | 128,659 | -122,960 |
| Sweden | 164,889 | 180,491 | +15,602 |
| Spain | 322,652 | 14,095 | -308,557 |
| XS | 218,000 | 0 | -218,000 |
| France | 169,062 | 27,455 | -141,607 |
Export volume by transport
What this shows: Export value by transport mode used to ship goods from the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 7,068,979 |
| Sea transport (not vehicle on ferry) | 5,051,197 |
| Air transport | 984,336 |
| Road transport | 4,143 |
Export transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 4,746,031 | 2,322,948 | -2,423,083 |
| Sea transport (not vehicle on ferry) | 2,624,112 | 2,427,085 | -197,027 |
| Air transport | 604,506 | 379,830 | -224,676 |
| Road transport | 4,143 | 0 | -4,143 |
Export volume by port
What this shows: Export value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Dover / Eurotunnel | 6,505,155 |
| Liverpool Docks | 3,802,010 |
| London Heathrow Airport | 467,837 |
| London Gateway Port | 464,060 |
| Southampton | 407,194 |
Export port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Dover / Eurotunnel | 4,452,738 | 2,052,417 | -2,400,321 |
| Liverpool Docks | 1,953,112 | 1,848,898 | -104,214 |
| London Heathrow Airport | 345,182 | 122,655 | -222,527 |
| London Gateway Port | 189,510 | 274,550 | +85,040 |
| Southampton | 112,006 | 295,188 | +183,182 |
| Immingham Docks | 189,097 | 169,094 | -20,003 |
| East Midlands Airport | 117,619 | 102,797 | -14,822 |
| Felixstowe | 186,497 | 8,001 | -178,496 |
| ZLC | 80,596 | 82,266 | +1,670 |
| London | 118,563 | 2,463 | -116,100 |
Quick facts
HS code: 85437007
Coverage: United Kingdom, most metrics for the last 24 months
Description: Interactive devices designed to help children learn through electronic means