Import/export HS code 85437007: Kids' electronic learning devices
Interactive devices designed to help children learn through electronic means
Why this is important if you are looking for potential customers in the UK:
- It helps you understand the market size for your product in the UK.
- It provides you with a list of potential leads who have bought similar products.
* UK only, last 24 months analysed
Imports by country
What this shows: Import market volume by exporter country into the UK.
Top 5 values
| Country | £ |
|---|---|
| China | 5,823,678 |
| China, Hong Kong Special Administrative Region | 204,391 |
| Poland | 149,823 |
| United States | 39,725 |
| Norway | 32,282 |
Countries rank shift: first 12 months vs second 12 months
What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 4,082,155 | 1,741,523 | -2,340,632 |
| China, Hong Kong Special Administrative Region | 12,594 | 191,797 | +179,203 |
| Poland | 111,622 | 38,201 | -73,421 |
| United States | 34,286 | 5,439 | -28,847 |
| Norway | 3,532 | 28,750 | +25,218 |
| Germany | 12,458 | 16,601 | +4,143 |
| Belgium | 22,922 | 1,420 | -21,502 |
| Australia | 0 | 19,494 | +19,494 |
| Spain | 21 | 15,763 | +15,742 |
| Ireland | 0 | 9,688 | +9,688 |
Imports by country of origin
What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.
Top 5 values
| Origin | £ |
|---|---|
| China | 6,145,973 |
| China, Hong Kong Special Administrative Region | 80,243 |
| United States | 41,550 |
| United Kingdom | 28,127 |
| Australia | 19,494 |
Country of origin rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 4,247,720 | 1,898,253 | -2,349,467 |
| China, Hong Kong Special Administrative Region | 0 | 80,243 | +80,243 |
| United States | 34,286 | 7,264 | -27,022 |
| United Kingdom | 0 | 28,127 | +28,127 |
| Australia | 0 | 19,494 | +19,494 |
| Poland | 6,315 | 10,618 | +4,303 |
| Malaysia | 0 | 13,803 | +13,803 |
| Netherlands | 2,888 | 1,365 | -1,523 |
| Turkey | 1,731 | 1,800 | +69 |
| Sweden | 2,700 | 0 | -2,700 |
Importers across UK regions
What this shows: Number of importing companies by UK ITL2 region.
Top 5 values
| UK region | Companies |
|---|---|
| Berkshire, Buckinghamshire and Oxfordshire | 4 |
| Inner London - East | 3 |
| Cheshire | 2 |
| Leicestershire, Rutland and Northamptonshire | 2 |
| Bedfordshire and Hertfordshire | 1 |
UK regions rank shift: first 12 months vs second 12 months
What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.
Top 10 values
| UK region | First 12m | Second 12m | Delta |
|---|---|---|---|
| Berkshire, Buckinghamshire and Oxfordshire | 3 | 3 | +0 |
| Inner London - East | 3 | 1 | -2 |
| Cheshire | 1 | 1 | +0 |
| Leicestershire, Rutland and Northamptonshire | 0 | 2 | +2 |
| Bedfordshire and Hertfordshire | 1 | 0 | -1 |
| Gloucestershire and Wiltshire | 1 | 0 | -1 |
| Greater Manchester | 0 | 1 | +1 |
| Hampshire and Isle of Wight | 0 | 1 | +1 |
| Herefordshire, Worcestershire and Warwickshire | 1 | 0 | -1 |
| Kent | 1 | 1 | +0 |
Import volume by transport
What this shows: Import value by transport mode used to bring goods into the UK.
Top 5 values
| Transport | £ |
|---|---|
| Sea transport (not vehicle on ferry) | 4,876,115 |
| Air transport | 1,173,676 |
| Roll on Roll off (RORO) | 198,948 |
| Other | 125,287 |
Transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Sea transport (not vehicle on ferry) | 3,383,533 | 1,492,582 | -1,890,951 |
| Air transport | 630,286 | 543,390 | -86,896 |
| Roll on Roll off (RORO) | 166,335 | 32,613 | -133,722 |
| Other | 115,507 | 9,780 | -105,727 |
Import volume by port
What this shows: Import value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Southampton | 3,152,162 |
| Felixstowe | 1,239,827 |
| London Heathrow Airport | 563,200 |
| London Gateway Port | 412,221 |
| Birmingham Airport | 229,186 |
Port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Southampton | 2,349,693 | 802,469 | -1,547,224 |
| Felixstowe | 1,121,570 | 118,257 | -1,003,313 |
| London Heathrow Airport | 490,681 | 72,519 | -418,162 |
| London Gateway Port | 985 | 411,236 | +410,251 |
| Birmingham Airport | 32,644 | 196,542 | +163,898 |
| Manchester Airport | 77,901 | 138,252 | +60,351 |
| 000 | 115,507 | 9,780 | -105,727 |
| Leeds Bradford Airport | 0 | 72,720 | +72,720 |
| 499 | 0 | 64,012 | +64,012 |
| Liverpool Docks | 1,029 | 48,412 | +47,383 |
Importer companies by SIC division
What this shows: Industry breakdown (SIC divisions) of importing companies.
Top 5 values
| SIC | Companies |
|---|---|
| Wholesale trade, except of motor vehicles and motorcycles | 7 |
| Office administrative, office support and other business support activities | 4 |
| Retail trade, except of motor vehicles and motorcycles | 4 |
| Manufacture of computer, electronic and optical products | 3 |
| Computer programming, consultancy and related activities | 2 |
Importer companies over time
What this shows: Monthly count of unique importing companies.
Latest 5
| Month | Companies |
|---|---|
| 2026-01 | 2 |
| 2025-11 | 3 |
| 2025-10 | 7 |
| 2025-09 | 3 |
| 2025-08 | 3 |
Top importers
What this shows: Companies with the highest number of months traded for this HS code.
Importer company size by revenue band
What this shows: Distribution of importers across company revenue bands.
Top 5 values
| Revenue | Companies |
|---|---|
| 54m+ | 9 |
| 0-1m | 5 |
| 15m-54m | 3 |
| 1m-15m | 3 |
| Other | 3 |
Import seasonality
What this shows: Average monthly import pattern from historical data.
Exports by country
What this shows: Export market volume by destination country from the UK.
Top 5 values
| Country | £ |
|---|---|
| United States | 4,159,942 |
| Belgium | 4,089,260 |
| Germany | 810,158 |
| Romania | 571,345 |
| Australia | 426,520 |
Export countries rank shift: first 12 months vs second 12 months
What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| United States | 2,083,041 | 2,076,901 | -6,140 |
| Belgium | 2,476,665 | 1,612,595 | -864,070 |
| Germany | 612,918 | 197,240 | -415,678 |
| Romania | 570,182 | 1,163 | -569,019 |
| Australia | 202,250 | 224,270 | +22,020 |
| Canada | 264,361 | 134,974 | -129,387 |
| Sweden | 178,296 | 178,338 | +42 |
| Spain | 321,738 | 14,095 | -307,643 |
| France | 169,062 | 27,455 | -141,607 |
| China, Hong Kong Special Administrative Region | 149,590 | 44,331 | -105,259 |
Export volume by transport
What this shows: Export value by transport mode used to ship goods from the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 7,087,214 |
| Sea transport (not vehicle on ferry) | 5,056,163 |
| Air transport | 1,038,974 |
| Road transport | 4,143 |
Export transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 4,769,540 | 2,317,674 | -2,451,866 |
| Sea transport (not vehicle on ferry) | 2,603,551 | 2,452,612 | -150,939 |
| Air transport | 582,377 | 456,597 | -125,780 |
| Road transport | 4,143 | 0 | -4,143 |
Export volume by port
What this shows: Export value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Dover / Eurotunnel | 6,504,807 |
| Liverpool Docks | 3,900,844 |
| London Gateway Port | 464,060 |
| London Heathrow Airport | 456,352 |
| Southampton | 407,194 |
Export port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Dover / Eurotunnel | 4,453,674 | 2,051,133 | -2,402,541 |
| Liverpool Docks | 2,020,656 | 1,880,188 | -140,468 |
| London Gateway Port | 193,516 | 270,544 | +77,028 |
| London Heathrow Airport | 331,934 | 124,418 | -207,516 |
| Southampton | 112,006 | 295,188 | +183,182 |
| Immingham Docks | 200,497 | 171,252 | -29,245 |
| East Midlands Airport | 108,267 | 114,468 | +6,201 |
| Felixstowe | 188,254 | 6,244 | -182,010 |
| ZLC | 80,055 | 100,742 | +20,687 |
| Hull | 106,535 | 0 | -106,535 |
Quick facts
HS code: 85437007
Coverage: United Kingdom, most metrics for the last 24 months
Description: Interactive devices designed to help children learn through electronic means