Import/export HS code 190490: Various prepared cereal foods

Includes all other cereal-based foods not listed elsewhere, such as rice-based snacks or grain mixes

Why this is important if you are looking for potential customers in the UK:

  • It helps you understand the market size for your product in the UK.
  • It provides you with a list of potential leads who have bought similar products.

* UK only, last 24 months analysed

Imports by country

What this shows: Import market volume by exporter country into the UK.

Top 5 values

Country £
France 27,515,972
Belgium 22,849,374
Spain 15,010,418
South Korea 5,653,610
Italy 5,328,746

Countries rank shift: first 12 months vs second 12 months

What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.

Top 10 values

Country First 12m £ Second 12m £ Delta £
France 11,643,213 15,872,759 +4,229,546
Belgium 9,729,021 13,120,353 +3,391,332
Spain 6,735,004 8,275,414 +1,540,410
South Korea 2,163,811 3,489,799 +1,325,988
Italy 2,424,895 2,903,851 +478,956
Denmark 2,676,067 2,409,320 -266,747
Germany 2,928,979 1,170,344 -1,758,635
Greece 1,596,268 1,365,936 -230,332
Ireland 1,147,078 1,565,892 +418,814
India 1,005,404 1,241,492 +236,088

Imports by country of origin

What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.

Top 5 values

Origin £
France 27,101,310
Spain 18,064,524
Italy 13,662,135
Belgium 12,506,875
South Korea 5,322,448

Country of origin rank shift: first 12 months vs second 12 months

What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.

Top 10 values

Origin First 12m £ Second 12m £ Delta £
France 10,630,827 16,470,483 +5,839,656
Spain 8,692,640 9,371,884 +679,244
Italy 6,773,522 6,888,613 +115,091
Belgium 5,281,322 7,225,553 +1,944,231
South Korea 2,049,955 3,272,493 +1,222,538
Greece 1,898,824 1,032,734 -866,090
Germany 1,448,177 770,333 -677,844
India 999,776 1,174,778 +175,002
Thailand 928,070 1,006,648 +78,578
Bulgaria 825,706 1,062,527 +236,821

Importers across UK regions

What this shows: Number of importing companies by UK ITL2 region.

Top 5 values

UK region Companies
Outer London - East and North East 50
Outer London - West and North West 39
Inner London - East 29
Bedfordshire and Hertfordshire 25
Berkshire, Buckinghamshire and Oxfordshire 20

UK regions rank shift: first 12 months vs second 12 months

What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.

Top 10 values

UK region First 12m Second 12m Delta
Outer London - East and North East 39 37 -2
Outer London - West and North West 28 29 +1
Inner London - East 22 20 -2
Bedfordshire and Hertfordshire 18 24 +6
Berkshire, Buckinghamshire and Oxfordshire 17 12 -5
Inner London - West 10 12 +2
Outer London - South 15 9 -6
West Midlands 10 9 -1
Leicestershire, Rutland and Northamptonshire 6 8 +2
Surrey, East and West Sussex 11 8 -3

Import volume by transport

What this shows: Import value by transport mode used to bring goods into the UK.

Top 5 values

Transport £
Roll on Roll off (RORO) 72,426,198
Sea transport (not vehicle on ferry) 30,384,587
Other 3,331,829
Air transport 754,735
Rail transport 41,138

Transport rank shift: first 12 months vs second 12 months

What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.

Top 10 values

Transport First 12m £ Second 12m £ Delta £
Roll on Roll off (RORO) 33,751,621 38,674,577 +4,922,956
Sea transport (not vehicle on ferry) 13,024,009 17,360,578 +4,336,569
Other 1,526,677 1,805,152 +278,475
Air transport 359,710 395,025 +35,315
Rail transport 41,138 0 -41,138
Road transport 1,378 909 -469

Import volume by port

What this shows: Import value handled by each UK port.

Top 5 values

Port £
Dover 25,368,611
Eurotunnel 20,771,371
Dover / Eurotunnel 9,920,291
London 8,471,332
Immingham Docks 8,395,435

Port rank shift: first 12 months vs second 12 months

What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.

Top 10 values

Port First 12m £ Second 12m £ Delta £
Dover 11,466,519 13,902,092 +2,435,573
Eurotunnel 9,914,640 10,856,731 +942,091
Dover / Eurotunnel 4,974,874 4,945,417 -29,457
London 3,151,412 5,319,920 +2,168,508
Immingham Docks 3,978,663 4,416,772 +438,109
Felixstowe 3,758,276 4,335,819 +577,543
Southampton 3,152,844 3,895,870 +743,026
London Gateway Port 2,228,721 2,411,766 +183,045
000 1,526,677 1,805,152 +278,475
Liverpool Docks 1,328,533 1,660,570 +332,037

Importer companies by SIC division

What this shows: Industry breakdown (SIC divisions) of importing companies.

Top 5 values

SIC Companies
Wholesale trade, except of motor vehicles and motorcycles 190
Retail trade, except of motor vehicles and motorcycles 74
Manufacture of food products 49
Food and beverage service activities 41
Office administrative, office support and other business support activities 10

Importer companies over time

What this shows: Monthly count of unique importing companies.

Latest 5

Month Companies
2025-11 104
2025-10 80
2025-09 86
2025-08 69
2025-07 80

Top importers

What this shows: Companies with the highest number of months traded for this HS code.

Importer company size by revenue band

What this shows: Distribution of importers across company revenue bands.

Top 5 values

Revenue Companies
1m-15m 129
0-1m 72
54m+ 68
15m-54m 37
Other 19

Import seasonality

What this shows: Average monthly import pattern from historical data.

Exports by country

What this shows: Export market volume by destination country from the UK.

Top 5 values

Country £
United States 30,379,535
Germany 29,423,355
United Arab Emirates 23,594,269
Ireland 15,943,918
Nigeria 14,425,052

Export countries rank shift: first 12 months vs second 12 months

What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.

Top 10 values

Country First 12m £ Second 12m £ Delta £
United States 15,663,645 14,715,890 -947,755
Germany 14,198,688 15,224,667 +1,025,979
United Arab Emirates 11,509,765 12,084,504 +574,739
Ireland 8,612,696 7,331,222 -1,281,474
Nigeria 7,699,939 6,725,113 -974,826
Australia 4,144,535 2,896,899 -1,247,636
Spain 4,968,344 1,337,064 -3,631,280
India 3,372,160 2,587,448 -784,712
Ghana 1,650,495 3,661,154 +2,010,659
Canada 1,979,113 2,960,362 +981,249

Exports by country of origin

What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.

Top 5 values

Origin £
XU 1,259,108
XI 77,765
India 30,228
Ireland 21,444
Poland 17,016

Export origin countries rank shift: first 12 months vs second 12 months

What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.

Top 10 values

Origin First 12m £ Second 12m £ Delta £
XU 800,099 459,009 -341,090
XI 36,570 41,195 +4,625
India 11,547 18,681 +7,134
Ireland 18,967 2,477 -16,490
Poland 6,895 10,121 +3,226
Italy 2,879 8,482 +5,603
Belgium 6,237 4,190 -2,047
Germany 9,664 9 -9,655
France 5,350 3,589 -1,761
Uruguay 3,791 3,265 -526

Export volume by transport

What this shows: Export value by transport mode used to ship goods from the UK.

Top 5 values

Transport £
Sea transport (not vehicle on ferry) 160,223,090
Roll on Roll off (RORO) 26,220,972
Air transport 1,762,716
Other 1,461,735
Road transport 2,804

Export transport rank shift: first 12 months vs second 12 months

What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.

Top 10 values

Transport First 12m £ Second 12m £ Delta £
Sea transport (not vehicle on ferry) 80,537,555 79,685,535 -852,020
Roll on Roll off (RORO) 14,660,861 11,560,111 -3,100,750
Air transport 951,955 810,761 -141,194
Other 910,046 551,689 -358,357
Road transport 2,804 0 -2,804

Export volume by port

What this shows: Export value handled by each UK port.

Top 5 values

Port £
London Gateway Port 48,439,009
London 42,954,970
Liverpool Docks 31,439,479
Southampton 17,730,128
Felixstowe 13,908,408

Export port rank shift: first 12 months vs second 12 months

What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.

Top 10 values

Port First 12m £ Second 12m £ Delta £
London Gateway Port 19,745,675 28,693,334 +8,947,659
London 20,195,128 22,759,842 +2,564,714
Liverpool Docks 15,433,215 16,006,264 +573,049
Southampton 11,511,554 6,218,574 -5,292,980
Felixstowe 10,428,936 3,479,472 -6,949,464
Dover / Eurotunnel 6,582,052 4,811,989 -1,770,063
Immingham Docks 2,985,091 3,195,678 +210,587
Holyhead 1,522,777 1,829,761 +306,984
Milford 1,682,119 1,527,290 -154,829
Belfast Port 1,770,766 1,415,095 -355,671

Related HS codes

What this shows: Sibling or child HS codes in the same classification branch.

Quick facts

HS code: 190490

Coverage: United Kingdom, most metrics for the last 24 months

Description: Includes all other cereal-based foods not listed elsewhere, such as rice-based snacks or grain mixes