U Fresh Point Ltd

U Fresh Point Ltd, based in London, UK, is a small, active company founded four years ago. It operates from a virtual address shared by sixty-two other companies, and is led by a solo founder who also serves as director and owner. The company is irregular importer of edible fruits and nuts, with just one month of import activity recorded as of July 2021. While it’s a small operation—meeting two of three criteria for a small company (turnover under £10.2m, assets under £5.1m, fewer than 50 employees)—it engages in a diverse range of activities, including wholesale and retail of fruit and vegetables, freight transport, and even software publishing.

The company's website, FreshPoint, presents a polished image as North America’s largest wholly owned produce distributor. It’s a B2B platform catering to chefs and produce buyers, offering a wide range of services from value-added processing (like tomato splitting and fresh-cut management) to market reports and a farmer finder. The site emphasizes food safety, quality, and sustainability—key selling points in the produce industry. There’s a clear focus on providing resources and tools for customers, with sections dedicated to product guides, market reports, and even a mobile app. The site’s design and content suggest a larger, established business, contrasting with the company’s small size and limited import activity.

Financially, U Fresh Point Ltd’s picture is concerning. While bank cash remained steady at £22, net assets have plummeted, dropping 19% to -£4,100. Creditors decreased by 19%, which is a positive sign, but the negative equity and low cash reserves suggest the company is burning through money. Trade debtors also decreased by 19%, which could indicate slower customer payments. The company’s small size and lack of employees (zero reported) keep overhead low, but the negative equity is a red flag. As a small company, it’s exempt from an audit, so the unaudited figures rely on director-reported data.

In short, U Fresh Point Ltd appears to be struggling financially, despite a professional-looking website and diverse business interests. The company’s reliance on a virtual address and limited import activity, combined with the negative equity, raise questions about its long-term viability.

Registered in England/Wales under the registration number 13381237, with a registered address at N15 3NP, England, London, 278 Langham Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.