The Flat Lay Co. Ltd

The Flat Lay Co. Ltd from Wokingham, UK, is a small, active company founded seven years ago in 2017. With six employees and £2,242,936 in assets, it operates from a virtual address—a point to note as 276 companies are registered at the same location. The company is led by two directors and owned by a solo founder, Isabella Howe. It runs an e-commerce site specializing in makeup bags and brush cases, offering a wide range of shapes, sizes, and designs. The company regularly imports and exports leather goods, travel bags, and animal harnesses, with 23 months of import activity and 8 months of export activity recorded as of January 2025.

The Flat Lay Co.'s website showcases a vibrant and user-friendly online store. It's clear the company is entirely focused on e-commerce, offering a curated selection of makeup bags, brush cases, and pouches. The site emphasizes the innovative "flat lay" design—allowing users to see all their makeup at a glance—and highlights features like hand-drawn charms, intricate embroidery, and monochrome interiors. The site also promotes gifting options, with curated bundles and collections for various occasions. A blog section offers style tips and product spotlights, reinforcing the brand’s focus on beauty organization and aesthetics.

Financially, The Flat Lay Co. Ltd shows some interesting trends. While net assets grew by 36% to £1,600,000, current assets decreased by 25% to £2,300,000. Cash reserves increased significantly by 110% to £1,200,000, which is a good sign. However, trade debtors decreased by 43% to £450,000, suggesting potential issues with customer payments. Creditors increased by 76% to £300,000, which could indicate increased reliance on short-term financing. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for flexibility, but the fluctuations in trade debtors and creditors warrant further monitoring. The company is exempt from an audit, so the figures are unaudited.

Registered in England/Wales under the registration number 10813420, with a registered address at RG41 5TS, United Kingdom, Wokingham, Donald Reid Group Limited 1010 Eskdale Road, Winnersh Triangle.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.