Soul Fruit Ltd

Soul Fruit Ltd, based in London, UK, is a small, active company founded six years ago. With four employees and £266,513 in assets, it operates a virtual address and is owned and directed by Twiss Daniel James and Wood Natalie Louise. The company’s core business revolves around importing edible fruits and nuts – a regular activity spanning 12 months, with the latest import recorded in March 2025 – and selling them online through its e-commerce site, Soul Fruit.

The website showcases a range of dried and freeze-dried fruit snacks, emphasizing “real fruit, unreal snacks” with options like soft-dried dragon fruit, freeze-dried mango crisps, and mandarin segments. It positions itself against competitors by highlighting its minimally processed, whole-fruit approach, with no added sugars or oils. The site also features customer testimonials and blog content focused on healthy snacking and the nutritional benefits of tropical fruits.

Financially, Soul Fruit Ltd presents a mixed picture. While cash bank on hand increased by 26% to £130,000, net assets decreased by 66% to -£42,000, a significant drop. Trade debtors have increased dramatically, by 470%, reaching £44,000, which could indicate a delay in customer payments. Interestingly, creditors have remained stable at £56,000. The company’s small size—meeting two of three criteria for a small company—allows for flexibility, but the decrease in equity is a cause for concern. As a small company, it is exempt from an audit, so the figures are unaudited. The increase in other inventories by 120% to £94,000 suggests a focus on stocking up, but whether this will translate into sales remains to be seen.

Registered in England/Wales under the registration number 11980428, with a registered address at WC1N 3AX, England, London, Crown House, 27 Old Gloucester Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.