Selling Simplified Limited

Selling Simplified Limited is a small, active company based in London, UK, founded 14 years ago in 2011. With 33 employees and £3,364,772 in assets, it operates from a virtual address shared by many other companies, a sign it’s probably a real business. The company has two directors and a single owner, Schwarzman Stephen Allen, and is led by a solo founder. It's been importing machinery, boilers, and mechanical appliances, though only for a single month, with the last import operation occurring in December 2018.

The company’s website is not available, making it difficult to determine its precise operations. However, its business activities are classified as "other service activities n.e.c.," suggesting a broad range of consulting or support services. It's likely a B2B operation, rather than e-commerce, given the nature of its import activities and the lack of a visible online storefront.

Financially, Selling Simplified Limited has experienced a mixed year. While current assets have dropped by 51% to £3,400,000, bank cash has plummeted 92% to £280,000. Trade debtors have also fallen significantly, dropping 100% to £520,000. However, creditors have decreased by 84% to £180,000, suggesting improved debt management. Equity has also decreased by 43% to £3,400,000. The company meets the criteria for a small business, with turnover under £10.2 million, assets under £5.1 million, and fewer than 50 employees. The unaudited figures, coupled with the lack of an auditor mentioned, mean the financial picture is based on director-reported data.

The significant drop in cash reserves and equity, despite improved creditor management, suggests the company may be burning through cash. The decrease in trade debtors is a good sign, but the overall trend indicates a need for careful financial planning. The two directors, with the list having been changed one month ago, are likely focused on navigating these challenges.

Registered in England/Wales under the registration number 07530936, with a registered address at E14 5HU, United Kingdom, London, C/O Corporation Service Company (Uk) Limited 5 Churchill Place, 10th Floor.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.