Selkie Hair Limited

Selkie Hair Limited is a small, active company based in Amersham, UK, founded four years ago in May 2021. It operates as an e-commerce site selling cosmetic and toilet articles, and is a solo-founded operation with one director and owner. The company has £42,000 in current assets, but also holds £77,000 in creditors.

While Selkie Hair Limited’s primary focus is retail, its website reveals a brand with a distinctive aesthetic and a strong emphasis on storytelling. The site features collections inspired by art, literature, and folklore, with a particular focus on the mythical Selkie creature—a seal spirit capable of transforming into a human. The brand’s marketing campaigns are visually striking and often incorporate theatrical elements, creating a sense of fantasy and escapism. The website also highlights the company’s commitment to ethical production, with a focus on sustainable materials and inclusive sizing.

Financially, Selkie Hair Limited is facing challenges. Retained earnings and accumulated losses sit at a concerning -£35,000, a significant drop from previous years. Cash bank on hand has increased dramatically to £2,900, a 2900% increase, but this is offset by a sharp decrease in total inventories, down to £39,000. Liabilities are also up, with creditors at £77,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it remain nimble, but the equity decline suggests it’s burning through money. No auditor is mentioned, as it is exempt as a small company, so the financial data is unaudited.

Despite these challenges, Selkie Hair Limited appears to be a brand with a strong vision and a loyal following. Its unique aesthetic and commitment to storytelling set it apart from competitors, and its focus on ethical production resonates with conscious consumers. Whether it can overcome its financial difficulties and achieve long-term success remains to be seen, but for now, Selkie Hair Limited is betting on its brand identity and customer engagement to weather the storm.

Registered in England/Wales under the registration number 13390171, with a registered address at HP7 9JD, England, Amersham, 32 White Lion Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.