Optimize U.k. Ltd

Optimize U.k. Ltd is a small, active company based in Birmingham, UK, founded three years ago. With £93,279 in assets and a real registered address, it’s a solo-founded operation run by a single director and owner, Arun Sahota. The business operates as a PPC and SEO agency, providing specialist services to clients across various industries, including Kodak and Yell.com. They’re regular importers of optical and medical tools and devices, with 30 months of import activity recorded, the last in February 2024.

The company’s website highlights its expertise in Pay-Per-Click (PPC) campaign management, Search Engine Optimisation (SEO), and Web Search Analytics. They offer training courses, too, partnering with the IDM. It’s clear they’re aiming to be a one-stop shop for digital marketing needs, with a focus on ROI and profit for their clients. The site also mentions video, mobile, and display ad formats, showing a modern approach to digital advertising.

Financially, Optimize U.k. Ltd presents a mixed picture. Current assets have fallen dramatically, dropping 59% to £93,000, while net assets have also decreased significantly, falling 48% to -£110,000. Cash bank on hand has plummeted 52%, down to £64,000. Trade debtors have also seen a large decrease, 70% down to £30,000. However, creditors have increased, rising 23% to £120,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for agility, but the decline in equity raises concerns. No auditor is mentioned, relying on unaudited statements.

Overall, Optimize U.k. Ltd seems to be facing financial pressures, despite its apparent expertise in digital marketing. Whether it can sustain its growth and profitability remains to be seen—but their focus on client ROI and training courses suggests a commitment to long-term success.

Registered in England/Wales under the registration number 13892193, with a registered address at B37 7HF, England, Starley Way, Birmingham, Unit 5 Century Park.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.